On September 23, blogger @Shangjin Lishi (賞金猎人灰烬) exposed a case of alleged fraud involving the popular Northeastern Yuyu (雨姐) influencer. According to the blogger, the team visited Yuyu to expose the quality issues in her products and were physically assaulted and restricted in their freedom. This incident sparked a wave of public attention and skepticism regarding the authenticity of the products sold by Yuyu.

In May of this year, @Shangjin Lishi discovered quality issues with the red potato starch sold by Yuyu. After purchasing the product and sending it for inspection, the results revealed the presence of cassava starch. In August, the blogger sent the same product to the customs for further testing, and the results again indicated a lack of any detectable red potato component.

In response to these allegations, the Chao Yang Liuh River Starch Manufacturing Company, the manufacturer of the red potato starch, stated that they do indeed use cassava starch, as it provides the necessary stickiness. However, the company clarified that the products do contain some red potato, contradicting the online claims of a complete absence of red potato. The company, Chao Yang Liuh River Starch Manufacturing, is a joint venture, and the spokesperson mentioned that they are one of the partners involved.

When asked about the discrepancies in the test results, the spokesperson for the manufacturer stated, It is possible that there is no red potato component at all. This statement raises questions about the consistency of the product and the accuracy of the testing methods.

Background and Nutrition

Wood sorrel (木薯) and sweet potato (红薯) are both common root vegetables, each with distinct nutritional profiles. Wood sorrel is a high-energy food, rich in starch and protein, and contains significant amounts of vitamin C and B vitamins, as well as minerals like calcium, phosphorus, and iron. In contrast, sweet potatoes are high in dietary fiber, vitamins A, C, and potassium, though they have a lower starch content.

The discrepancy between the blogger’s findings and the manufacturer’s admission highlights the complexity of the situation. While the manufacturer acknowledges the use of cassava starch, the exact proportions and the impact on the product’s authenticity remain unclear. The public’s trust in influencers and their products is now under scrutiny, as the case has brought to light potential issues in the supply chain and product labeling.

Public Reaction and Implications

The incident has sparked a broader discussion on the authenticity and transparency of products sold by influencers. Consumers are increasingly demanding more rigorous testing and clear labeling to ensure the products they purchase are genuine and safe.

The case also raises questions about the regulatory framework governing influencer marketing and the responsibilities of manufacturers and influencers in ensuring the accuracy of their product claims. As the investigation continues, it is crucial for all parties involved to provide transparent and accurate information to maintain public trust.

In conclusion, the case of Northeastern Yuyu and the red potato starch manufacturer highlights the need for greater transparency and accountability in the influencer marketing industry. As the public demands higher standards, it is essential for influencers and manufacturers to uphold the integrity of their products and maintain the trust of their audience.


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