Title: Armenian Startup EasyDMARC Secures $20M Series A Funding Amid Google and Yahoo’s Stricter Email Standards
As Google and Yahoo adopt more stringent email authentication measures, the Armenian B2B SaaS startup EasyDMARC has capitalized on the opportunity, raising $20 million in a Series A round led by New York-based Radian Capital. The company, founded in 2018 by Gerasim Hovhannisyan and Avag Arakelyan, focuses on simplifying email security and authentication, targeting the burgeoning market for phishing defense solutions.
DMARC, or Domain-based Message Authentication, Reporting, and Conformance, is a technical standard designed to safeguard email senders and recipients against spam, spoofing, and phishing attacks. Although DMARC has been in existence since 2012, its adoption by major email providers has been gradual. However, in October 2023, Google and Yahoo announced that they would make DMARC mandatory for bulk email senders starting this year, propelling EasyDMARC’s growth.
Since its inception, EasyDMARC has expanded its customer base to over 83,000 in more than 130 countries, thanks to its user-friendly approach to email security. Hovhannisyan explained that the company’s solution is straightforward, making it accessible to businesses without requiring specialized expertise.
The Series A funding round follows the success of Google’s announcement, which led to a surge in investor interest. We were getting inbound interest from investors. More than 40 VCs started talking to us, and this March, we got a lot of term sheets, Hovhannisyan told TechCrunch. We were most aligned with Radian on work and culture, and passed their due diligence. We will be using their networks to help us grow in the U.S. and globally.
Despite facing competition from established players like Valimail, ProofPoint, and Minecast, EasyDMARC’s unique selling proposition has resonated with customers. Our solution is easy, Hovhannisyan said. What matters is customers saying it’s easy; they get peace of mind. They don’t need expert knowledge to implement our solution.
The success of EasyDMARC also reflects the growing momentum in the Armenian startup ecosystem, which has been drawing attention from global investors. With a population of approximately 3 million, Armenia’s tech scene has thrived due to its strong tradition of innovation and its status as one of the top scientific research centers in the former USSR. Local success stories like Picsart and ServiceTitan have bolstered the country’s reputation in the international tech community.
Dana Sadovnic, principal at Radian Capital, commented on the funding round, noting EasyDMARC’s potential to capitalize on the expanding market for email security. EasyDMARC is poised to capitalize on the increasing need for robust email security solutions, and we are excited to support their growth and expansion, Sadovnic said in a statement.
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