As China gears up for the National Day holiday starting October 1, 15 local governments and organizations from Japan are taking part in the Guangdong International Tourism Industry Expo held in Guangzhou. Their aim is to entice foreign tourists and revitalize their local economies.
Efforts to Attract Chinese Tourists
In a bid to capture the attention of the Chinese audience, popular anime characters from the beloved series Crayon Shin-chan made an appearance at the Kumamoto Prefecture’s booth. The characters promoted the allure of Kumamoto Castle and the region’s hot springs, which are known for their therapeutic properties and scenic beauty.
Similarly, at the Fukuoka Prefecture’s booth, staff members showcased the area’s traditional crafts and cuisine, which have gained popularity among foreign tourists. The exhibits were designed to highlight the cultural richness and hospitality of Japan, aiming to draw visitors to explore these destinations firsthand.
Promoting Upcoming Events
In addition to promoting their local attractions, the Japanese contingent also took the opportunity to showcase the upcoming 2025 Osaka・Kansai World Expo. The booth featured images of the expo venue, providing a glimpse into what visitors can expect at the event. This strategic move is aimed at generating interest and anticipation ahead of the expo.
Surge in Chinese Visitors to Japan
According to statistics from the Japan National Tourism Organization (JNTO), the number of Chinese tourists visiting Japan from January to July this year is estimated to have exceeded 3.84 million. While this figure has not yet reached pre-pandemic levels, it represents a significant increase of more than four times compared to the same period last year.
Post-Pandemic Recovery
The rise in tourist numbers is a positive sign for the Japanese tourism industry, which has been severely impacted by the COVID-19 pandemic. The easing of travel restrictions and the resumption of international flights have contributed to the gradual recovery of the tourism sector.
Preparing for the National Day Holiday
With the National Day holiday fast approaching, there is an anticipation of a surge in tourists visiting Japan. We expect a large number of tourists to travel to Japan during the National Day holiday, so we are putting in extra effort to promote and introduce our destinations, said Saeki Keiki, Deputy Director of the JNTO’s Guangzhou Office.
Cultural Exchange and Economic Revival
The participation of Japanese local governments in the Guangdong Tourism Fair is not just about attracting tourists; it also serves as a platform for cultural exchange and economic cooperation. By showcasing their unique offerings, these regions hope to build stronger ties with China and other countries, fostering a sense of global community.
Conclusion
The Guangdong International Tourism Industry Expo provides a valuable opportunity for Japanese local governments to promote their destinations and cultural heritage. With the gradual recovery of the tourism industry and the increasing interest in international travel, these efforts are likely to pay off in the form of increased tourism and economic growth. As the world continues to reopen, the collaboration between Japanese local governments and international tourism fairs like the one in Guangzhou will play a crucial role in reviving the tourism sector and fostering global understanding.
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