AI Websites in China Struggle to Gain Traction: Monthly Users Lag Behind Global Giants
BEIJING, CHINA – Despite the rapid advancements in artificial intelligence(AI) technology, a recent report by AI Product Ranking (AICPB) reveals a stark reality: AI websites in China are struggling to attract and retain users. The report, released on September 10th, 2024, found that only three AI websites in China have achieved over 3million monthly unique visitors (MUV), with an average daily active user (DAU) of a mere 100,000. This pales in comparison to global giants like Google and Facebook, highlighting the significant gap in userengagement and adoption.
The report analyzed data from August 2024, focusing on two key metrics: MUV, representing user scale, and monthly visit rate (MVR), indicating user stickiness. The analysis revealed thatwhile AI application (APP) usage in China is also lagging, AI websites are performing even worse.
We previously found that only two AI apps in China had over 10 million monthly active users, stated Li Bangzhu, the founder of AICPB. However, the situation is even more concerning forAI websites. The average user only visits these websites 4.3 days per month, compared to 25 days for WeChat, highlighting the lack of engagement.
The report found that Kimi and Wenxin Yiyin are the only two AI websites in China with over 3 million MUV. However,even with this relatively high number, the daily average is only 100,000, a figure that can be considered pitiful in comparison to global giants.
In terms of user stickiness, Alibaba’s Tongyi Qianwen (web) showed relatively strong performance with a MVRof 6.6, meaning each user visited the website an average of 6.6 times per month. However, this is still significantly lower than the 7-day average monthly active rate (MAR) of Xingye (APP). It’s important to note that the MVR for websites is abroader metric than the MAR for apps, as it counts any visit within a 30-minute window as one visit, while apps require a 24-hour gap for a new active day.
The report also compared the performance of Chinese AI websites to global giants like ChatGPT, C.AI, and360AI Search. While 360AI Search has carved out a niche in user scale, the other AI websites have yet to establish a clear differentiation in either user scale or stickiness.
Even with these limitations, we still believe that a large number of successful AI entrepreneurs will emergewithin the next four to five years, said Li Bangzhu. The data clearly shows the need for OpenAI to develop its own search engine, and this is a trend we will likely see more of in the future.
The report concludes by comparing the current state of AI websites in China to global super-websiteslike Google, Facebook, and X, highlighting the significant distance that needs to be covered. ChatGPT, for example, has 250 million MUV, only 7.9% of Google.com’s user base. While ChatGPT shows better user stickiness than user scale, it still lagsbehind Google, with an average of 10 monthly visits per user compared to Google’s 25.8.
The AICPB report serves as a wake-up call for the Chinese AI industry. While the technology is advancing rapidly, user adoption and engagement remain critical challenges. The report emphasizes theneed for AI websites to differentiate themselves in terms of user experience, functionality, and value proposition to attract and retain users in a competitive landscape dominated by global giants. The future success of AI in China will depend on overcoming these challenges and bridging the gap with global leaders.
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