Taobao Vision Pro has taken the automotive industry by storm with the launch of its 3.0 version, introducing a groundbreaking feature: the Xiaomi SU7 virtual test drive. This innovative technology allows consumers to experience the car’s unique design and features from the comfort of their homes, providing an immersive and futuristic approach to car shopping.
Global First for Virtual Test Drives
According to a report by IT Home on September 10, the Xiaomi SU7 virtual test drive is the first of its kind to be released to consumers globally. The project, developed in collaboration with Xiaomi, is被誉为 the most technically complex and forward-thinking XR project to date. This collaboration marks a significant milestone in the integration of technology and the automotive industry.
Three Modes of Immersive Experience
Taobao Vision Pro 3.0 offers three distinct modes for users to experience the Xiaomi SU7: Panoramic Large-Screen Immersive Viewing, MR Mixed Reality Mode, and VR Virtual Reality Mode.
Panoramic Large-Screen Immersive Viewing
In this mode, users can admire the Xiaomi SU7’s exterior design and configure the car according to their preferences. The platform supports the selection of all available colors and wheel options, including four exterior color schemes with nine colors and four interior colors. A special Cherry Blossom Mode has been developed, inspired by the popularity of a photo featuring a Xiaomi SU7 in cherry blossom pink parked under the cherry blossoms at Wuhan University.
MR Mixed Reality Mode
This mode allows users to view the car’s functions and details in proportion, placing the vehicle in any indoor or outdoor setting. Consumers can see how the car fits into their garage, check the color coordination, and even observe how the car’s color changes under different lighting conditions. The mode also provides a practical way to assess the size of the trunk by placing different numbers and sizes of suitcases inside.
VR Virtual Reality Mode
In this mode, users can sit inside the car and experience the interior details, including the steering wheel, instrument panel, central console, and starry ceiling. Users can switch the interior at will, turn on the ambient lights with a single click, and enjoy an immersive experience accompanied by music, even activating the Boost Mode.
Technological Innovation and Realistic Experience
Taobao Vision Pro 3.0 has gone to great lengths to ensure a realistic and engaging experience. The platform simulates aerodynamics, allowing users to feel the low drag of the Xiaomi SU7 in real-time. This level of detail enhances the virtual test drive, making it as close to the real thing as possible.
A New Era in Car Shopping
The introduction of the Xiaomi SU7 virtual test drive represents a significant shift in how consumers interact with cars. By bringing the car directly into the consumer’s home, Taobao Vision Pro 3.0 is transforming the car shopping experience, making it more accessible, convenient, and engaging.
Conclusion
The launch of the Xiaomi SU7 virtual test drive on Taobao Vision Pro 3.0 is a testament to the power of technology in revolutionizing traditional industries. As consumers increasingly seek innovative and convenient ways to shop, the integration of virtual reality and e-commerce is set to redefine the future of retail. With this cutting-edge feature, Taobao Vision Pro is leading the way in the digital transformation of the automotive industry.
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