Introduction
In a recent turn of events, two of China’s most influential e-commerce influencers, Xinyaba and Xiaoyangge, have found themselves at the center of a controversy surrounding the sale of counterfeit beef products. This scandal has led to a significant drop in their follower count on popular platforms Douyin and Kuaishou, raising concerns about the integrity of China’s online retail sector.
Background
The controversy began when Xinyaba and Xiaoyangge, both known for their successful live-streaming businesses, were involved in a dispute over the sale of a specific brand of crab. Xinyaba accused Xiaoyangge of selling the same brand of crab at a much higher price and of lacking quality control and customer service. In response, Xiaoyangge downplayed the disagreement, emphasizing the importance of building a business through quality and customer satisfaction.
However, the situation took a darker turn when Xiaoyangge’s team was penalized for selling counterfeit Xian duo yu beef products. This revelation has caused a massive exodus of followers from Xiaoyangge’s social media accounts.
Impact on Follower Count
According to data from the Feigua platform, Xiaoyangge’s Douyin account has lost 117.7w followers in the past 30 days, with an average daily loss of 3.9w. This represents a 48.19% decrease in fan growth, as the influencer’s live-streaming sessions only gained 56.7w followers during the same period. On Bilibili, Xiaoyangge’s account has also lost approximately 5,500 followers in the past 30 days, leaving the total number of followers at 4.762 million.
On Kuaishou, the influencer’s account has seen an even more dramatic drop in followers. Over the past 30 days, Xiaoyangge’s Kuaishou account has lost about 347.9w followers, with an additional 89.9w lost in the past 7 days. The current follower count stands at 5.7683 million.
Combined, Xiaoyangge’s accounts on Douyin and Kuaishou have lost over 1.52 million followers in the past 30 days.
Lack of Response from the Company
Despite the widespread concerns and public scrutiny, the company behind the Xian duo yu beef products, known as San Shi Yang, has yet to respond to the allegations. This lack of transparency and accountability has further fueled public outrage and skepticism regarding the influencer’s credibility.
Conclusion
The fake beef scandal involving Xinyaba and Xiaoyangge has exposed the vulnerabilities of China’s online retail sector, highlighting the need for stricter regulations and oversight. As consumers become increasingly wary of purchasing products through influencers, it remains to be seen how the industry will respond to these challenges and restore public trust.
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