Tap and Go Becomes the New Standard for Smartphone Manufacturers: OPPO Leads theCharge
Shanghai, China – The mobile payment landscape is undergoing asignificant shift, with Tap and Go technology, powered by near-field communication (NFC), emerging as the next generation of mobile interaction. Leading smartphone manufacturerOPPO has announced that it will make Tap and Go compatibility a standard feature for all new devices, signifying a major step forward in the industry’s embraceof this technology.
The announcement came at the 2024 Inclusion·Bund Summit, a prominent event focusing on digital innovation. During the Tap and Go: Unlocking New Opportunities in the Digital Ecosystem forum, OPPO,alongside other major smartphone manufacturers, declared their commitment to enhancing Tap and Go experiences and expanding its application scenarios in collaboration with Alipay, China’s leading mobile payment platform.
Experts from OPPO, Huawei, and other industry leaders emphasized thatTap and Go represents the next evolutionary step in mobile interaction, following Scan and Swipe. This shift presents a new wave of opportunities for both device manufacturers and app developers.
OPPO’s Commitment to Tap and Go
OPPO, a leading player in the smartphone market, has beena strong advocate for Tap and Go technology. The company has already implemented a dual-antenna design in its devices, allowing for seamless Tap and Go interactions from various angles. This design significantly enhances user experience by eliminating the need for precise positioning.
Tap and Go has become a key focus forOPPO, with the company actively optimizing its ColorOS software to ensure smooth and reliable Tap and Go functionality. The recent system updates for OPPO Find X7 Ultra and OnePlus 12 phones have introduced a new NFC notification mute feature, further enhancing the seamlessness of near-field communication interactions.
Furthermore, OPPOhas established a joint innovation lab with Alipay in January 2024, demonstrating its commitment to developing secure and reliable products and services for users. This collaboration has resulted in the expansion of Tap and Go compatible OPPO and OnePlus devices from 22 in June to 40 in August.
Industry-Wide Adoption
The adoption of Tap and Go extends beyond OPPO. Other major smartphone manufacturers, including Xiaomi and Vivo, have also upgraded their devices to support Alipay’s Tap and Go feature. This industry-wide consensus underscores the growing recognition of Tap and Go as the future of mobileinteraction.
Expanding Tap and Go Applications
The benefits of Tap and Go extend beyond mobile payments. The technology is being integrated into various aspects of daily life, including:
- Retail: Numerous Huawei retail stores across Shanghai have already implemented Tap and Go for payments and membershipenrollment. This initiative is expected to expand nationwide, streamlining customer experiences. OPPO Shanghai official experience stores are also leading the way in adopting Tap and Go for convenient checkout, targeted marketing, and digitalized operations.
- Smart Devices: Tap and Go is increasingly being used for unlocking smart devices,such as charging stations and vending machines. Companies like Xiaodian and Youbao have showcased their Tap and Go enabled charging stations and vending machines at the Bund Summit, highlighting the technology’s versatility.
- Services: Tap and Go is being adopted for various services, including contactless access control,contactless ticketing, and even contactless food ordering.
The Future of Mobile Interaction
The widespread adoption of Tap and Go signifies a significant shift in the mobile landscape. This technology offers a more convenient, secure, and efficient way to interact with devices and services. As Tap and Go continues to expandits reach, it is poised to revolutionize how we live, work, and interact with the world around us.
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