In a significant brand transformation, the popular Species Calendar has been rebranded as Guokr Nature, with a renewed mission to explore the beauty of all things and protect the richness, uniqueness, and eternity of nature. This upgrade, announced in early April 2023, marks a new chapter in the journey of a platform that has been enchanting readers with its unique blend of science and nature for over eight years.
A New Name, A Broader Vision
The rebranding from Species Calendar to Guokr Nature reflects an expanded scope and a more inclusive approach to understanding and protecting the natural world. The new name signifies a broader vision that goes beyond individual species to encompass the intricate relationships between humans and the environment.
Since its inception in 2015 as the City Calendar, and through various iterations like the Museum Calendar, Guokr Nature has revolutionized the traditional calendar format with seven unique editions and 372 scientific illustrations. The journey began with the introduction of the first species on January 1, 2015, a common plant known as Erigeron annuus.
A Rich Heritage of Species Stories
Over the years, the platform has shared the stories of 2557 species through thousands of articles. It has not only educated but also connected with readers, exchanging postcards, showcasing amateur artwork, and sharing stories of flora and fauna. The platform’s interactive nature has fostered a community of nature enthusiasts, making the transition from a digital platform to a shared passion for the natural world.
Expanding Horizons
The transformation to Guokr Nature acknowledges that while the stories of individual species are endless, there are broader issues that need to be addressed. The platform now aims to explore topics such as birdwatching for beginners, urban gardening, reducing bird collisions with glass, coexisting with urban wildlife, and combatting plastic pollution.
These topics are inherently human-centric, highlighting the complex relationship between humans and nature. While modern life can sometimes seem disconnected from the natural world, the reality is that human activities have a profound impact on the environment. From plastic pollution to habitat destruction and climate change, the actions of Homo sapiens, just one among millions of species, have far-reaching consequences.
A Focus on Human-Nature Interaction
Guokr Nature’s future focus will be on the relationship between humans and nature. It aims to explore how people can connect with nature, how they can integrate it into modern life, and most importantly, how they can repair the damage humans have inflicted on the planet.
The platform’s core values of respecting and protecting nature remain unchanged. It continues to celebrate the scientific beauty of nature and the grandeur of life. However, there is a growing emphasis on the power of action. In the face of global climate change, declining biodiversity, and ecosystem crises, Guokr Nature believes that even small actions can lead to significant changes.
Walking Together for a Better Future
The rebranding is not just a change in name; it is a commitment to a deeper engagement with the natural world. Guokr Nature hopes to continue walking with its readers, offering a future for all species and preserving the eternity of nature.
As for the beloved Calendar Lady, she may get a new name, but the essence of the platform remains the same, as enduring as nature itself.
This transformation is a testament to the evolving nature of science communication and the increasing importance of environmental awareness. With its renewed focus and expanded vision, Guokr Nature is poised to continue inspiring and educating its audience, fostering a deeper appreciation for the natural world and a stronger commitment to its preservation.
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