Title: SOHO Entrepreneur Achieves Milestone with Over 100 Natural Inquiries Monthly
Subtitle: Callyho’s Journey from焦虑 to Triumph in the World of Foreign Trade
Introduction
In the competitive world of foreign trade, where the smallest of margins can determine success or failure, Callyho, a SOHO entrepreneur, has achieved a significant milestone. After years of struggle and a transformative learning experience, Callyho’s business has seen a surge in natural inquiries, reaching over 100 per month. This achievement marks a turning point in Callyho’s journey and offers valuable insights for other entrepreneurs in the field.
Background
Callyho, a seasoned procurement agent with over a decade of experience, had been navigating the tumultuous waters of the foreign trade industry. The industry, known for its high competition and thin profit margins, had been particularly challenging during the COVID-19 pandemic. With the support of long-term clients and consistent repeat orders, Callyho’s business had been relatively stable. However, the pandemic brought unforeseen challenges, severely impacting these clients and threatening the viability of Callyho’s business.
The Turning Point
Faced with diminishing returns and increasing anxiety, Callyho decided to take a leap of faith. In the summer of 2022, the entrepreneur invested in an online website-building course taught by a renowned instructor, known as YanSir. Over two months, Callyho meticulously followed the course to build a basic website. However, without a solid understanding of SEO and without regular content updates, the website failed to attract traffic, resulting in zero inquiries for nearly a year.
Realizing the need for a more hands-on approach, Callyho decided to attend a线下 (offline) course in 2023. The three-day, two-night intensive training session provided clarity on many aspects that had been confusing in the online course. With this newfound knowledge, Callyho overhauled the website, following the AIDA model and user profiling. The website was then systematically updated with quality content, planned using YanSir’s keyword and topic selection methods.
The Success Story
The efforts paid off. After about six months of consistent updates, the website began to see an increase in traffic and clicks. By March of this year, Callyho started receiving inquiries through the website’s backend. By May and June, the number of inquiries had surpassed 100 per month, excluding those from instant messaging platforms like WhatsApp.
The success was not just in the number of inquiries but also in the quality of clients. Callyho has already secured four clients, with a profit exceeding 30,000 Chinese yuan. Two of these clients are e-commerce businesses that have placed monthly repeat orders, indicating the potential for long-term value. Among the interested clients is a German fashion brand with over 200,000 Instagram followers and a decade of history, which has already placed two sample orders after a video conference.
Future Prospects
With the success of natural inquiries, Callyho is now planning to incorporate Google Ads into the marketing strategy. Before doing so, the entrepreneur plans to attend another offline course to enhance their skills further.
Conclusion
Callyho’s journey from anxiety and struggle to achieving over 100 natural inquiries per month is a testament to the power of learning and adaptation. By recognizing the need for change and investing in the right resources, Callyho transformed a failing business into a thriving one. This story serves as an inspiration for other foreign trade entrepreneurs facing similar challenges, highlighting the importance of continuous learning and strategic marketing.
About the Author:
Callyho is a procurement agent with over 10 years of experience in the foreign trade industry. Through dedication and a willingness to learn, Callyho has turned a struggling business into a success story. Follow Callyho’s journey on their profile and learn from their experiences.
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