In the fast-paced world of international trade, attracting potential customers is crucial for business growth. Queen坤, a seasoned外贸 sales professional with over a decade of experience, shares her insights on how to make potential customers come to you.
Cultivate Passion and Curiosity
Queen坤 emphasizes the importance of having a genuine passion for your product and industry. This passion will drive you to explore new markets and opportunities. Whether you have a large customer base or a small one, whether your performance is good or bad, always maintain a keen interest in customer development, she says.
Be Vigilant and Detail-Oriented
One of Queen坤’s key strategies is to be vigilant and detail-oriented. She believes that every piece of information, no matter how small, can be valuable. In customer maintenance and development, you should cultivate a pair of eagle eyes to capture every important detail, she explains. This can be used as a resource for following up on old customers and as a door-opener for new customers.
Keep Your Curiosity Alive
Queen坤 stresses the importance of maintaining curiosity. Don’t let time and laziness erode your curiosity. If you have curiosity about customers, they will be interested in you. Otherwise, like two parallel lines, they will never intersect, she says.
Expand Your Pool of Potential Customers
Queen坤 suggests expanding your pool of potential customers. Sometimes, a customer is like a point thrown into the water. The ripples from this point will expand your view to a wider and more extensive place, she explains.
Stay Persistent and Identify Opportunities
For difficult customers and those with high development difficulty, Queen坤 advises keeping them in sight and being prepared to seize opportunities when they arise. I believe that there will be more potential customers waiting to enter my field of vision in the future, she says.
Case Studies
Queen坤 shares several examples of how she successfully attracted potential customers:
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Australian Potential Customers A & B: Queen坤 discovered these clients through a combination of thorough research and a curious mindset. She spent a few minutes searching for information on Google and sent a customized development letter, which eventually led to a significant order worth $90,000.
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European Potential Customer C: While researching a European client, Queen坤 stumbled upon another potential client. She followed a similar process and sent a development letter, which resulted in a successful business relationship.
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European Potential Customer D: Queen坤 found this client by accident while researching a different client. She discovered the client’s name in a random LinkedIn profile and realized it was the company she had been searching for.
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American Potential Customer E: Queen坤 discovered this client through a TED Talk. She paused the video to search for more information about the client and added them to her list of potential customers.
Conclusion
Queen坤’s insights provide valuable lessons for anyone looking to attract potential customers in the外贸 industry. By combining passion, curiosity, vigilance, and persistence, you can make potential customers come to your doorstep and build a successful business.
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