The global high-end smartphone market continues to see fierce competition, with Apple remaining the market leader and Huawei experiencing a significant surge in its market share. According to the latest data from market research firm Canalys, the top five vendors in the global high-end smartphone market (above $600) all achieved year-on-year growth in the second quarter of 2024.
Apple Maintains Leadership with 62% Market Share
Apple has once again demonstrated its dominance in the high-end smartphone market, with a 62% market share. The company’s recent launch of the Apple Intelligence service has helped it turn around the decline it experienced in the first quarter, resulting in a 5% year-on-year increase in shipments during the second quarter.
Apple’s strong performance is reflected in its market share growth, which has increased by 2% compared to the previous quarter. This surge in market share can be attributed to the high demand for the iPhone 15 series and the company’s continuous innovation in technology and user experience.
Huawei Surges 80% to Third Place
In a significant achievement, Huawei has surged 80% in market share to secure the third position in the global high-end smartphone market. This impressive growth can be attributed to the company’s persistent efforts in the high-end market, including the launch of its premium smartphones such as the Huawei P60 series.
Huawei’s strong performance is a testament to its continuous innovation and commitment to providing high-quality products that cater to the needs of consumers. The company’s market share growth has been driven by the increasing demand for its high-end smartphones in both developed and emerging markets.
Samsung and Other Brands Continue to Compete
Samsung remains a strong competitor in the high-end smartphone market, with its Galaxy S24 series enjoying strong demand, resulting in a 35% year-on-year increase in shipments during the second quarter. The company holds a 22% market share in the high-end market.
Other brands such as Xiaomi, vivo, and OPPO are also making significant strides in the high-end smartphone market. Xiaomi and vivo secured the fourth and fifth positions, respectively, with year-on-year growth rates of 35% and 30%.
Market Dynamics by Region
In the Chinese mainland, Apple continues to lead the high-end smartphone market with a 52% market share. Huawei has climbed to the second position with a 30% market share, followed by Xiaomi and vivo in third and fourth place, respectively.
In the Asia-Pacific region (excluding the Chinese mainland), Apple’s market share reached 60% with a 23% year-on-year increase in shipments. Samsung came in second with a 34% market share, followed by Google, OPPO, and Xiaomi.
In the Americas region (including North America and Latin America), the market is dominated by Apple and Samsung, with market shares of 72% and 25%, respectively.
In the European, Middle Eastern, and African regions, Apple holds a 61% market share, followed by Samsung with a 32% market share.
Conclusion
The global high-end smartphone market continues to see strong competition, with Apple maintaining its leadership position. Huawei’s impressive surge in market share showcases the company’s commitment to innovation and providing high-quality products. As the market evolves, it will be interesting to see how these players continue to compete and innovate to capture a larger share of the global high-end smartphone market.
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