Loro Piana Embraces Japanese Denim Expertise in New Loro Denim Capsule Collection
Italian luxury brand Loro Piana has unveiled its latest collection, the Loro Denim Capsule, a testament to the fusion of Italian craftsmanship and Japanese denim expertise. This collection embodies the brand’s commitment to quiet luxury and timeless style,offering a fresh take on denim that elevates the everyday wardrobe.
The Loro Denim Capsule draws inspiration from the renowned denim-making region of Okayama,Japan, known as the holy land of Japanese denim. Loro Piana’s artisans have collaborated with experts from the region’s Bihoku district, absorbing their knowledge and techniques to create innovative denim fabrics.
One such innovationis CashDenim®, a blend of 60% cotton and 40% cashmere, offering a unique combination of durability and softness. Another highlight is CashDenim® Reactive, treated with solid blue dye that prevents the release ofindigo, resulting in a vibrant and long-lasting color.
These distinctive denim fabrics are used to reinterpret Loro Piana’s iconic pieces, including the André shirt, Traveller jacket, Spagna jacket, and Mini Spagna jacket. The collection seamlessly blends the understated elegance of Loro Piana with the rugged charm ofdenim, creating a fresh and dynamic aesthetic.
Beyond denim, the collection incorporates leather accents in its handbags, adding a touch of sophistication and strength. The Beam Tote, Extra Pocket, Extra Bag, and Bale are crafted from Denim Flower fabric, a specially sourced organic California cotton that balances durability and softness, making them perfectfor workwear-inspired outfits.
To celebrate the launch of the Loro Denim Capsule, Loro Piana has opened a pop-up store at Harbour City in Hong Kong, showcasing the collection from September 5th to 18th. The store features a unique display of denim fabrics in various shades,creating a striking contrast against the brand’s signature beige and white palette.
This collection reflects Loro Piana’s dedication to exploring new horizons in luxury fashion. By embracing the rich heritage of Japanese denim, the brand has created a collection that is both innovative and timeless, embodying the essence of quiet luxury. TheLoro Denim Capsule is a testament to the power of collaboration and the enduring appeal of denim, offering a fresh perspective on a classic fabric.
Key Highlights:
- Fusion of Italian and Japanese craftsmanship: Loro Piana has partnered with Japanese denim experts to create innovative denim fabrics.
- Emphasis onquiet luxury and timeless style: The collection features classic Loro Piana pieces reinterpreted with denim, offering a fresh take on everyday wear.
- Innovative denim fabrics: CashDenim® and CashDenim® Reactive offer unique combinations of durability, softness, and color.
- Leather accents: Handbagsfeature leather details, adding a touch of sophistication and strength.
- Pop-up store at Harbour City: The collection is showcased in a pop-up store from September 5th to 18th.
The Loro Denim Capsule is a testament to the brand’s commitment to pushing boundaries and exploringnew possibilities in the world of luxury fashion. By embracing the rich heritage of Japanese denim, Loro Piana has created a collection that is both innovative and timeless, offering a fresh perspective on a classic fabric.
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