Beijing, China – March 28, 2024 – Xiaomi Corporation’s founder, Lei Jun, made a bold statement during a press event following the launch of the company’s first car. Addressing the topic of potential competition with tech giant Apple, Lei Jun emphasized Xiaomi’s unwavering commitment to the automotive industry, suggesting that even if Xiaomi were to become Apple, the company would not forsake its automotive endeavors.
In a conversation with several media outlets, including Sohu Technology, Lei Jun expressed his firm stance, saying, If Xiaomi were Apple, I would absolutely not abandon car manufacturing. I understand that Apple has invested ten years into this effort, encountering numerous challenges along the way. However, if I were in their shoes, I wouldn’t give up. I believe the strategy cannot be abandoned, and it has nothing to do with whether Apple engages in AI or not.
Lei Jun’s comments come at a time when tech giants are increasingly eyeing the automotive sector, with Apple being a notable example. Despite facing significant difficulties, Apple has remained steadfast in its pursuit of entering the automotive market. However, Lei Jun’s remarks suggest that Xiaomi views the automotive industry as a strategic priority, one that is not to be abandoned lightly.
Furthermore, Lei Jun made it clear that the company’s focus on the automotive industry is not contingent on Apple’s decisions or involvement in the AI space. He stated, Apple gave up, and it was easy for them. They have one less potential competitor. Apple car users, Apple doesn’t care about us, Xiaomi cars support Apple.
This statement reflects Xiaomi’s strategic approach to the automotive industry, emphasizing the company’s commitment to its customers and its belief in the importance of being a player in the automotive sector. Lei Jun’s comments also hint at a competitive landscape where Xiaomi sees an opportunity to differentiate itself from its rivals, including Apple.
The launch of Xiaomi’s first car marks a significant step for the company, which has traditionally focused on consumer electronics. By entering the automotive industry, Xiaomi aims to expand its product portfolio and cater to a broader range of consumer needs. Lei Jun’s remarks suggest that the company is serious about its automotive ambitions and is willing to invest the time and resources necessary to succeed in this new market.
As the automotive industry continues to evolve, with traditional car manufacturers and tech giants alike vying for a share of the market, Xiaomi’s determination to pursue its automotive strategy is noteworthy. Lei Jun’s statement that the company would not abandon its automotive efforts, even if it were in Apple’s position, underscores the company’s long-term vision and commitment to innovation.
In conclusion, Xiaomi’s founder, Lei Jun, has made a strong statement regarding the company’s dedication to the automotive industry. His remarks suggest that Xiaomi is serious about its automotive ambitions and is willing to compete with the likes of Apple. As the company moves forward with its automotive strategy, the world will be watching to see how Xiaomi fares in this new and challenging market.
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