In a recent visit, a delegation led by Deputy Secretary-General and Secretary-General of the Party Committee of the Steel Association, Jiang Wei, delved into a comprehensive media discussion with the China Metallurgical Newspaper. The aim was to review and summarize the coverage of the Steel Association’s Sixth Session of the Sixth Council (Expanded) meeting, and to explore future industry-wide media priorities, including the International Steel Conference, the Sugang Cup National Skills Competition in the Steel Industry, and the 75th anniversary of the founding of the People’s Republic of China.
Gathering of Industry Leaders and Journalists
The meeting was attended by a range of key figures from the Steel Association and the China Metallurgical Newspaper. These included Deputy Secretary-General and Director of the General Affairs Department, Su Changyong, Director of the Organization and Personnel Department (Party Office), Zang Ruoyu, as well as other representatives from the Steel Association. From the China Metallurgical Newspaper, attendees comprised the Party Secretary and Editor-in-Chief, Fan Ti jun, a Party Committee Member and Deputy Editor-in-Chief, Xiong Yiping, Assistant Editor-in-Chief and Director of the Economic Development Center, Chen Xiaoli, Director of the News Center, Luo Zhonghe, Director of the Consultation and Research Center, Su Yuhong, and representatives from relevant departments.
High Praise for Newspaper’s Reporting Efforts
Jiang Wei expressed high appreciation for the China Metallurgical Newspaper’s comprehensive coverage of the Steel Association’s Sixth Session of the Sixth Council (Expanded) meeting. He highlighted the newspaper’s strategic planning, meticulous preparation, and high-quality reporting during the event, noting that the extensive coverage included a special edition titled ‘Reform and Innovation’ published before the meeting, the deployment of experienced reporters and photographers to capture the essence of the discussions, and the publication of in-depth interviews and key statements post-meeting. Jiang Wei emphasized the significant impact of these efforts, stating that they effectively amplified the meeting’s voice and enhanced its influence, thereby underscoring the importance of media coverage and the newspaper’s role in the industry.
Expectations for the Newspaper
Jiang Wei outlined three key expectations for the China Metallurgical Newspaper:
- National Role: The newspaper should serve as the national team in industry media, leading with high-level, professional, and top-tier coverage to set the tone for industry-wide media activities.
- Voice Amplifier: The newspaper should act as a powerful amplifier and communication channel for industry messages, spreading positive voices and contributing to market expectations, industry development, and external environment optimization.
- Promotional Tool: The newspaper should focus on the industry’s core tasks, support the overall agenda, and highlight key areas, creating a favorable public opinion environment for industry development and driving high-quality growth.
Newspaper’s Response and Future Commitment
Fan Ti jun, the Party Secretary and Editor-in-Chief of the China Metallurgical Newspaper, thanked Jiang Wei for his recognition and the Steel Association’s support. He highlighted the newspaper’s pivotal role in the industry and its ability to innovate and adapt. Fan Ti jun stressed that the newspaper’s recent coverage of the Steel Association’s council meeting had set new records in terms of online engagement, serving as a testament to the team’s collaborative capabilities and offering valuable insights for future development and organizational growth.
The meeting concluded with a robust discussion on the current coverage efforts and a forward-looking perspective on future industry media priorities, demonstrating a shared commitment to enhancing the industry’s narrative and promoting a positive image of the steel sector.
Conclusion
This visit and discussion underscore the critical role of media in shaping the narrative of the steel industry. The China Metallurgical Newspaper’s comprehensive coverage of the Steel Association’s council meeting was recognized for its strategic planning, high-quality reporting, and impactful dissemination of industry insights. The meeting also highlighted the newspaper’s aspirations to serve as a leading media force, amplify industry voices, and support the steel sector’s high-quality development through strategic and impactful media coverage.
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