Horoyoi’s Dream Begins Ad Campaign: A RefreshingTake on Adult Escapism
Tokyo, Japan – Suntory’s popular low-alcohol beverage brand, Horoyoi, has released a captivating new ad campaign titled Dream Begins, starring popular Japanese actress and model,Nanase Nishino. The campaign, which features a single-take video, offers a refreshing perspective on adult escapism, focusing on the simple joys of staying in and indulging in personal pleasures.
The ad opens with a relatable portrayal of a weary adult, seemingly drained by the demands of everyday life. The viewer is then transported into a whimsical world, where the simple act of openinga can of Horoyoi becomes a gateway to a realm of pure fantasy.
The video showcases a vibrant and imaginative world, filled with giant candy monsters, life-sized characters from the popular manga Tokyo Tarareba Girl,and even a robotic boss from a video game. These elements, seamlessly integrated into the protagonist’s home, represent the diverse and personal dream lists that each individual holds dear.
The campaign’s creative direction emphasizes the power of escapism and the importance of finding joy in the everyday. It cleverly utilizes asingle-take format, creating a seamless and immersive experience for the viewer. The use of a catchy background music, a cover of Yume by singer-songwriter Fuyuko Shioiri, further enhances the whimsical atmosphere.
The campaign aims to resonate with adults who are feeling overwhelmed by the pressures ofmodern life, said a representative from Suntory. We want to remind them that even amidst the chaos, there is still room for simple pleasures and personal fulfillment.
The ad’s focus on staying in and embracing individual interests aligns with the growing trend of hygge, a Danish concept that emphasizesthe importance of finding comfort and contentment in everyday life. By showcasing the protagonist’s personal dream list and highlighting the joy of indulging in simple pleasures, the campaign taps into this growing desire for self-care and personal fulfillment.
The Dream Begins campaign is a testament to Horoyoi’s commitmentto creating engaging and relatable content. It effectively utilizes creative storytelling and visual appeal to connect with its target audience, reminding them that even in the midst of a busy life, there’s always room for a little escapism and a touch of magic.
The campaign has garnered positive feedback from viewers, with many praising itscreativity, humor, and relatable message. The use of a popular actress like Nanase Nishino has also contributed to the campaign’s success, further amplifying its reach and appeal.
As the campaign continues to unfold, it will be interesting to see how Horoyoi further leverages its creative approach to engage withits audience and solidify its position as a leading brand in the low-alcohol beverage market.
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