Title: Brazilian Leather Makes a Statement at China International Leather Exhibition
Introduction
Fifteen renowned Brazilian leather companies have taken center stage at the China International Leather Exhibition, showcasing their premium products to a global audience. According to a report from the Brazil Export and Investment Promotion Agency (ApexBrasil), this move is part of a strategic effort to boost Brazilian leather exports, particularly to the Chinese market.
The Event
The China International Leather Exhibition, held from September 3 to 5 in Shanghai, is a premier event for sourcing raw hides, semi-finished leather, leather chemical materials, and leather machinery. This year’s edition has attracted 1200 exhibitors from 28 countries, with an anticipated attendance of 28,000 visitors.
The Brazilian Leather Association has set up a dedicated Brazilian Leather booth, featuring new leather products from tanneries across Brazil. The exhibit aims to provide a comprehensive introduction to the Brazilian leather industry, highlighting the latest innovations and trends.
The Products and First Impressions
The leather products showcased at the exhibition made their debut at the Brazil Textile, Fabric, Clothing, and Leather Exhibition held in July. They have garnered significant attention from industry professionals, showcasing the quality and diversity of Brazilian leather.
Letícia Luft, the project manager responsible for the Brazilian Leather promotion, leads the delegation. She will deliver a speech at the International Leather Industry Development Summit Forum, sharing global data and industry trends with buyers and industry leaders.
Export Growth and Market Potential
Brazilian official statistics reveal a promising trend in leather exports to China. From January to July 2024, leather sales to mainland China and Hong Kong have grown by 23.4%, accounting for 32.6% of Brazil’s total leather material exports.
Letícia attributes this growth to the resumption of the China International Leather Exhibition after a three-year hiatus due to the pandemic. The success of last year’s exhibition has given us more confidence for the 2024 event, she stated, citing the growth data. And our exports to China are continuing to rise.
ApexBrasil has provided additional data indicating that Asia accounts for 87.1% of global footwear production, with China alone contributing 54.9%. In the furniture sector, Asia produces about 60% of the world’s output, and in the automotive industry, Asia accounts for 30% of global production. Letícia believes that the strong demand from the Chinese market will further drive the export of Brazilian leather.
The Industry’s Strategic Focus
The strategic focus of the Brazilian Leather promotion project is to enhance the visibility of Brazilian leather products in the international market, particularly in China, which is one of the largest consumers of leather goods. The project aims to capitalize on the growing demand for high-quality leather products, leveraging Brazil’s reputation for producing some of the finest leathers in the world.
The exhibition serves as a platform for Brazilian leather companies to establish new partnerships, explore market opportunities, and build brand recognition. It also provides a space for industry leaders to discuss challenges and opportunities in the global leather market.
Conclusion
The presence of Brazilian leather at the China International Leather Exhibition marks a significant step forward in the country’s efforts to expand its leather exports. With a focus on quality, innovation, and sustainability, Brazilian leather companies are poised to make a lasting impact on the global market, particularly in China, where the demand for high-quality leather goods continues to grow.
As the exhibition comes to a close, it is evident that the collaboration between ApexBrasil and the Brazilian Leather Association is yielding positive results. With continued efforts and strategic planning, the future looks promising for Brazilian leather in the international market.
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