Harbin Forum Highlights Need for Innovation in Food and Health Sector
In a bid to align with the evolving preferences of health-conscious consumers, the food industry has been called upon to step up its efforts in the personalized nutrition domain. This was a central theme at the recent Sun Island Food and Health High-End Think Tank Forum held in Harbin, which was part of the 2024 Sun Island Entrepreneurs Annual Meeting.
Emphasizing黑龙江’s Organic Agriculture Potential
The forum, jointly sponsored by the Outlook Weekly and the Xinhua News Agency’s Heilongjiang Branch, heard from former National Bureau of Quality and Technical Supervision Chief Engineer Liu Zhaobin. He highlighted Heilongjiang’s vast fertile black soil resources and numerous agricultural research institutes as a strong foundation for developing organic agriculture. Through institutional and technological innovation, Heilongjiang could set an example in organic agriculture clustering and industrial park construction, thereby promoting high-quality development in the organic food industry.
The Rise of Personalized Nutrition
With consumers increasingly favoring healthier lifestyles, China Food Industry Association Vice President Wang Qi believes the food and health sectors have significant potential. We need to look at global food industry trends and make early preparations, continuously investing in personalized nutrition intervention, new food innovation development, and safety supervision, he said.
Building a diversified food supply system and developing multiple food sources are key to ensuring the public eats nutritionally and healthily. Companies play a critical role in this transformation.
Corporate Insights on Brand Building and Industry Trends
The forum provided a platform for companies from various segments of the supply chain, including raw material supply, food retail, and marketing, to share their experiences in brand building and discuss new trends and vitality in the industry.
For instance, Ma Liuji, the founder of the Ma Liuji brand, spoke about how the company is embracing technology and adapting to the times. Ma Liuji is strengthening its own supply chain, factory, sales outlets, and e-commerce channels, accelerating the layout of offline stores across the country, and expanding into international markets. The aim is to let more consumers experience the Sichuan and Chongqing flavors that embody time and terroir.
Food Technology and Safety Concerns
The forum also highlighted the importance of food technology and safety. For example, Bai Xiang Food has established a Bai Xiang Aerospace Food Joint Laboratory with the Space Technology Research Institute, signaling a move towards leveraging space technology in the food industry.
However, the industry faces challenges, as seen in cases like Wal-Mart, which was fined for altering food production dates, and Yu Run Food, which is struggling with profitability and has applied for restructuring due to insurmountable debt.
The Path Forward
As the food industry evolves, the focus on personalized nutrition is not just a trend but a necessity to meet consumer demands. The development of organic agriculture, especially in regions like Heilongjiang, can serve as a model for sustainable growth.
Innovation in food technology, combined with stringent safety regulations, is essential to ensure that the food industry meets the dual goals of health and sustainability. Companies that embrace these changes and invest in personalized nutrition will likely lead the way in this new era of food production and consumption.
In conclusion, the Sun Island Food and Health High-End Think Tank Forum has set the stage for a transformative journey in the food industry. By prioritizing personalized nutrition and leveraging technological advancements, the industry can better serve the health-conscious consumer and drive sustainable growth.
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