Amsterdam, September 2, 2024
Royal FrieslandCampina, one of the world’s leading dairy companies, has reaffirmed its commitment to sustainability and its dedication to the Chinese market with a series of initiatives aimed at environmental protection and community engagement. The company’s latest efforts were highlighted by the Graceful Siberian Crane, Beautiful Homeland walking event, launched in collaboration with the China Green Foundation.
A Focus on Sustainability
The walking event, which kicked off on September 2 and runs until September 11, is part of FrieslandCampina’s broader sustainability strategy. The campaign encourages individuals to donate their steps, with the company committing to donate approximately 100 RMB (about 14 USD) to the China Green Foundation for every 6,000 steps contributed, with a total donation target of 1 million RMB.
The funds raised will be used to construct protective forest belts around key conservation areas and sensitive points, as well as to release loach fry to establish a stable and abundant food chain for the Siberian crane, thereby promoting biodiversity and ecosystem protection.
FrieslandCampina is committed to sustainability with the mission of ‘Nourishing Naturally.’ We are dedicated to engaging a broader community to join us in environmental protection efforts, said Yang Guochao, Senior Vice President of FrieslandCampina China.
Collaborations and Engagement
The company has also partnered with major clients and retail chains, including Child Kingdom, Leyou, Aiyingshi, Beibei Bear, Aiyingdao, Sam’s Club, Wal-Mart, Sun Art Retail, China Resources Vanguard, Ole’, HEMA, and Li Jia Baby, to mobilize consumers and employees in the walking event through both online and offline channels.
This initiative is a testament to FrieslandCampina’s integration of sustainability into its business operations. In the first half of 2024, the company fully incorporated its sustainability strategy into the plans of its seven business groups, functional departments, and cooperatives, enhancing its focus on sustainable development.
Promoting Health and Sustainable Living
In the Chinese market, FrieslandCampina is not only providing a variety of dairy products but also actively promoting healthy and sustainable eating and living habits. The company has partnered with the China Dairy Industry Association to release the China Dairy Index Report for seven consecutive years. The report quantitatively measures the public’s dairy intake performance and characteristics, offering insights into new trends in dairy consumption and helping the public develop healthy habits of consuming an adequate and diverse range of dairy products.
Corporate Changes and Strategy
Despite recent changes in the company’s leadership, with the departure of Grace Chen, the President of FrieslandCampina’s Professional Nutrition Division in China, the company maintains its strategic focus. The company’s commitment to the Chinese market remains unchanged, as evidenced by its continued investment in sustainability and community engagement.
Conclusion
FrieslandCampina’s latest initiatives reflect its dedication to sustainability and its long-term commitment to the Chinese market. By engaging with the community and investing in environmental protection, the company is setting a benchmark for corporate social responsibility in the dairy industry.
As the company continues to evolve and adapt to the changing market landscape, its focus on sustainability and community engagement will undoubtedly play a crucial role in its success and reputation in China and beyond.
About Royal FrieslandCampina
Royal FrieslandCampina is a global dairy company with a turnover of 11.3 billion euros and a workforce of around 22,000 employees. It is one of the world’s largest dairy companies, operating in more than 100 countries. The company is headquartered in the Netherlands and is listed on the Euronext Amsterdam stock exchange.
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