Title: Apple Develops AI-Powered Smart Glasses, Affordable Vision Pro Variant Expected Next Year
Apple is reportedly working on a new line of AI-powered smart glasses, with a more affordable version of the Vision Pro set to hit the market next year. According to leaks from Bloomberg’s Mark Gurman, the Apple Vision team is experimenting with several different wearable VR/AR glasses products, including a cheaper Apple Vision headset, the second-generation Apple Vision Pro, and a smart glasses model similar to Ray Ban Meta.
Background
Since its unveiling at last year’s WWDC 2023, the Apple Vision Pro has garnered significant attention for its groundbreaking spatial computing capabilities and immersive experience. However, despite its impressive technology, the high price tag has deterred many potential buyers, leading to a lukewarm reception in the market.
The Affordable Vision Pro
The cheaper version of the Vision Pro, internally codenamed Project Alaska and identified as N109, aims to address this issue. It is expected to retain the high-resolution displays and外观 of the Vision Pro, with minimal differences in the interaction methods of gesture and eye-tracking. The new model will also be lighter and half the price of the current Vision Pro, making it more accessible to a broader audience.
According to The Information, the affordable Vision Pro could be launched as early as next year. This move is seen as an opportunity to expand the Vision Pro ecosystem and attract more consumers. The cheaper model is expected to maintain the high-resolution displays and user-friendly interaction methods while offering a more budget-friendly option.
Second-Generation Apple Vision Pro
Apple is also working on the second generation of the Apple Vision Pro, which is scheduled for release in 2026. Reports from Korean media outlet Sisa Journal suggest that Samsung and LG have already developed prototypes of micro-OLED displays using串联 OLED technology, which the Vision Pro utilizes. This development is seen as paving the way for future models of the Apple Vision Pro.
Apple has previously employed串联 OLED technology in its iPad Pro, offering improved brightness, efficiency, and longevity. The second-generation Vision Pro is likely to build on these advancements, providing an even more immersive experience.
Smart Glasses
In addition to the Vision Pro variants, Apple is experimenting with smart glasses that do not have built-in displays. These glasses, similar to those developed by Meta in collaboration with Ray Ban, would rely on cameras and AI-powered voice assistants for user interaction.
In May of this year, Apple filed a patent for a smart glasses design featuring a triple-display system, precise positioning, and personalized services and interactions. The design includes a primary display for high-resolution viewing and complex interactions, a secondary display for initial presentation of virtual objects, and an LED array for basic notifications and indicators.
Market Concerns
Despite the advancements and the potential for a more affordable option, there are concerns about the market’s reception of these new products. Mark Gurman, in his report, expresses doubts about the appeal of such devices to consumers, questioning when, if ever, they will gain widespread adoption. He notes that if the cheaper model does not drop below $1,500, the Vision devices may remain a niche product.
Competition
Apple is not alone in its exploration of smart glasses. Other companies are also investing in this technology, aiming to create innovative and consumer-friendly devices. The success of Apple’s new smart glasses will depend on its ability to offer a compelling product that stands out in a crowded market.
Conclusion
Apple’s venture into AI-powered smart glasses reflects the company’s ongoing commitment to innovation and expanding its product portfolio. With the promise of a more affordable Vision Pro and the potential for groundbreaking smart glasses, Apple is poised to make waves in the wearable technology market once again. However, the challenge lies in capturing the imagination of consumers and ensuring that these new devices offer value that justifies their price tags.
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