Apple is reportedly working on a more affordable version of its popular Magic Keyboard for the entry-level iPad and the new iPad Air, with a launch date set for mid-2025, according to Bloomberg journalist Mark Gurman.
In a recent report, Gurman revealed that the tech giant is currently testing a new, less expensive Magic Keyboard designed for users who prefer a more budget-friendly option. The new keyboard, which is distinct from the aluminum-clad version released for the iPad Pro series in May, is said to feature the same cheaper silicone material used in the older iterations of the iPad Magic Keyboard.
A Shift to Silicone
The upcoming keyboard is expected to forego the premium aluminum shell, making it more accessible to a broader audience. The shift to a silicone material is a strategic move by Apple to lower production costs while maintaining the functionality and ease of use that users have come to expect from the Magic Keyboard.
The existing Magic Keyboard for the iPad Pro, released in May 2024, boasts a range of features that cater to professionals and power users. It includes an additional row of 14 function keys, a smaller opening angle for a more secure fit, an aluminum palm rest, and a Force Touch trackpad that provides haptic feedback, offering an experience akin to using a MacBook. This premium model retails for 2399 yuan and upwards.
Targeting the Mass Market
With the new budget-friendly Magic Keyboard, Apple aims to cater to students, educators, and casual users who might not need the advanced features of the Pro model. The decision to develop a more affordable keyboard reflects Apple’s ongoing strategy to diversify its product line and appeal to a wider demographic.
The upcoming keyboard is likely to retain the essential features necessary for a seamless typing experience, such as backlit keys and a scissor mechanism for a responsive feel. However, it is expected to lack some of the higher-end features found in the Pro version, such as the Force Touch trackpad and the aluminum construction.
Launch Timeline
Gurman predicts that if everything goes according to plan, the new keyboard will be available by mid-2025. This timeline aligns with Apple’s typical product release schedule, which often sees new accessories and peripherals debuting alongside new devices.
The release of a more affordable Magic Keyboard could potentially boost sales of the entry-level iPad and iPad Air, as it provides users with a more complete computing experience without the need for additional investment in third-party keyboards.
Market Impact
The introduction of a budget Magic Keyboard is also likely to impact the market for third-party keyboard manufacturers. Apple’s reputation for quality and design has often influenced consumer preferences, and the new keyboard could sway users away from third-party options.
In conclusion, the development of a more affordable Magic Keyboard for the entry-level iPad and iPad Air is a strategic move by Apple to broaden its market reach and cater to a diverse range of users. With a launch date set for mid-2025, the new keyboard is poised to offer a more budget-friendly option while maintaining the quality and functionality that Apple is known for.
Views: 0