Samsung Galaxy Z Fold6 Sales Lag Behind Predecessor, Raising Concerns for Foldable Market
Seoul, South Korea – Samsung’s latest foldable flagship, the Galaxy Z Fold6, has reportedly experienced a sluggish start, with global sales reaching only 270,000 units in its first twoweeks. This figure falls short of the Galaxy Z Fold5’s initial performance, raising concerns about the overall trajectory of the foldable smartphone market.
The newswas first reported by tech influencer @i冰宇宙 on X, who cited internal sources. The report also revealed that the Galaxy Z Flip6, Samsung’s other foldable offering, achieved 420,000 units in itsfirst two weeks, slightly surpassing the Galaxy Z Flip5’s initial sales.
While the Z Fold6’s initial sales are disappointing, it’s important to note that the overall foldable market remains relatively niche. Despite the growinginterest in foldable devices, they still represent a small fraction of the overall smartphone market.
The underwhelming performance of the Z Fold6 could be attributed to several factors. One possibility is the relatively high price point of the device, which may be deterring some potential buyers. Additionally, the lack of significant upgrades over the ZFold5 might have contributed to the subdued demand.
In contrast, Apple’s iPhone 15 series continues to dominate the smartphone market. The series has achieved an impressive 140.8 million units sold in its first ten months, surpassing the iPhone 14 series sales by 1.8%. The iPhone 15 Pro Max and Pro models are particularly popular, accounting for 60% of the total sales, with the Pro Max model holding a 33% share.
Samsung’s Galaxy S24 series, launched earlier this year, has also seen strong sales, exceeding the S23 series by 12%. The S24 Ultra model, with its powerful camera and advanced features, has been a major driver of sales, accounting for 11.2 million units out of the total 23.4 million units sold.
While the Galaxy Z Fold6’s initial sales figuresare concerning, it’s still too early to declare the device a failure. The foldable market is still evolving, and Samsung remains a key player in this space. The company will need to address the concerns raised by the slow start and find ways to attract a wider audience.
The success of the Galaxy Z Fold6 will ultimately depend on Samsung’s ability to innovate and offer compelling features that justify the high price tag. The company will also need to continue to educate consumers about the benefits of foldable technology and address any lingering concerns about durability and reliability.
The future of the foldable market remains uncertain, but the performance of theGalaxy Z Fold6 will be a key indicator of its potential. If Samsung can overcome the challenges and deliver a product that resonates with consumers, the foldable market could see significant growth in the coming years. However, if the Z Fold6 continues to struggle, it could signal a slowdown in the adoption of foldable technology.
【source】https://www.ithome.com/0/791/962.htm
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