拼多多2024年Q2营收暴涨86%，净利润增长超140%
In its second-quarter financial report for 2024, Chinese e-commerce giant Pinduoduo has announced a remarkable 86% year-over-year increase in revenue, reaching 97.06 billion yuan ($14.2 billion). The impressive growth underscores the company’s continued expansion and dominance in the highly competitive Chinese market. The news was initially reported by IT Home, with contributions from tipsters Xichuang Jiu Shi and HH_KK.
According to the financial report, the company’s adjusted operating profit climbed to 34.99 billion yuan, a 139% growth compared to the same period last year. Pinduoduo’s net income attributable to ordinary shareholders stood at 32.01 billion yuan, reflecting a substantial 144% year-over-year increase. The non-GAAP net income attributable to ordinary shareholders also soared by 125%, reaching 34.43 billion yuan.
The key driver of Pinduoduo’s revenue growth was its online marketing services and other services segment, which saw a 29% rise to 49.12 billion yuan from the previous year’s 37.93 billion yuan. The transaction services segment contributed 47.94 billion yuan, an extraordinary 234% increase from the 143.5 billion yuan recorded in the second quarter of 2023.
Despite the robust growth, the company also experienced a surge in operating expenses. Sales and marketing costs climbed 48% to 26.05 billion yuan, primarily due to promotional and advertising activities. General and administrative expenses more than tripled to 1.84 billion yuan, mainly due to increased employee-related costs.
Pinduoduo’s success can be attributed to its innovative business model, which combines group buying with social media to offer competitive prices on a wide range of products. The platform has gained significant traction, especially among price-sensitive consumers in lower-tier cities, and has become a formidable competitor to industry heavyweights like Alibaba and JD.com.
In recent years, Pinduoduo has expanded its focus beyond its core e-commerce business, venturing into areas such as agricultural technology and supply chain optimization. These strategic moves have not only diversified the company’s revenue streams but have also positioned it to better serve its massive user base and adapt to evolving consumer needs.
The company’s financial performance in the second quarter of 2024 indicates that Pinduoduo’s growth strategies are paying off. With a strong emphasis on marketing and technology investments, Pinduoduo is poised to maintain its upward trajectory and solidify its position in the Chinese e-commerce landscape.
As the company continues to innovate and expand, investors and industry analysts will be closely watching Pinduoduo’s future financial reports to gauge the sustainability of its impressive growth. With a robust bottom line and a growing customer base, Pinduoduo is likely to remain a force to be reckoned with in the world of online retail.
Disclaimer: The information in this article is based on the financial report released by Pinduoduo and the initial coverage by IT Home. The figures and percentages have been translated from Chinese yuan to US dollars for international readers. The article aims to provide a concise summary of the company’s performance and does not constitute investment advice. For more comprehensive financial analysis, readers are encouraged to refer to official reports and consult with financial experts.
【source】https://www.ithome.com/0/791/271.htm
Views: 2