From Yoga Pants to Tennis Skirts: A New Fashion Trend Emerges in China
BEIJING, CHINA – A new fashion trend is sweepingacross China, as women who once favored yoga pants are now embracing the sporty chic of tennis skirts. This shift reflects a growing interest in activewear, a desirefor comfort and style, and a broader cultural shift towards athleticism.
The trend, which has been dubbed tenniscore, has been fueled by severalfactors. Firstly, the increasing popularity of tennis in China has led to a surge in demand for tennis-inspired clothing. The sport, once considered elitist, has become more accessible and appealing to a wider audience, particularly among young women.
Secondly, the rise of athleisure has made it acceptable to wear comfortable and functional clothing outside of the gym. Yoga pants, once confined to the studio, have become a staple in everyday wardrobes, and tennis skirts are now following suit.
I used to live in yoga pants, says 25-year-old Li Wei, a marketing executive in Beijing. But I’ve been feeling a bit bored with the same old look. Tennis skirts are a fun and stylish way to add some personality to my wardrobe.
The trendis also being driven by social media, where influencers and celebrities are showcasing their tennis skirt looks. On platforms like Xiaohongshu (Little Red Book) and Weibo, countless posts feature women wearing tennis skirts with everything from sneakers to heels, creating a sense of aspirational style.
Tennis skirts are versatile andcan be dressed up or down, says fashion blogger Zhang Mei. They’re perfect for a casual weekend brunch or a night out with friends.
The trend has not gone unnoticed by retailers. Online platforms like Taobao and JD.com are seeing a significant increase in sales of tennis skirts, while brands like Nike, Adidas, and Fila are introducing new tennis-inspired collections.
The demand for tennis skirts has been overwhelming, says a spokesperson for Taobao. We’ve seen a 300% increase in sales compared to last year.
The popularity of tennis skirts is also a reflection of a broadercultural shift towards athleticism in China. With a growing focus on health and wellness, more people are engaging in sports and adopting active lifestyles. This has created a demand for clothing that is both stylish and functional.
Tennis skirts are a perfect example of how fashion can be both practical and trendy, says LiWei. They allow women to express their personal style while staying comfortable and active.
While the tenniscore trend is still relatively new, it shows no signs of slowing down. With its combination of comfort, style, and athleticism, it is likely to continue to gain popularity among Chinese women in the comingyears.
Beyond Fashion:
The tenniscore trend is not just about fashion; it represents a broader shift in consumer behavior and societal values.
- The Rise of Athleisure: The trend reflects the growing acceptance of athleisure as a legitimate fashion category. Consumers are increasingly looking for clothingthat is both comfortable and stylish, blurring the lines between sportswear and everyday wear.
- The Power of Social Media: Social media platforms like Xiaohongshu and Weibo have played a significant role in popularizing the trend, showcasing stylish looks and influencing consumer purchasing decisions.
- The Importance of Individuality:The trend allows women to express their personal style and individuality through their clothing choices, reflecting a growing desire for self-expression and authenticity.
- A Focus on Health and Wellness: The trend is also a reflection of a broader cultural shift towards health and wellness, with more people engaging in sports and adopting active lifestyles.
The tenniscore trend is a testament to the dynamic nature of fashion in China, where trends are constantly evolving and reflecting the changing values and aspirations of the consumer. As the trend continues to grow, it will be interesting to see how it further shapes the fashion landscape in China and beyond.
【来源】https://36kr.com/p/2919994228103814
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