Midea Unveils Flagship IH Rice Cooker with Titanium Coating, Offers Steep Discountsfor Pre-Sale
Beijing, August 25, 2024 – Chinese home appliance giant Midea has launched its latest flagship rice cooker, the Midea Petal IH Titanium 0 Coating Rice Cooker, witha hefty price tag of 1599 yuan. However, the company is offering a significant pre-sale discount, bringing the price down to a moreaccessible 539 yuan – a whopping 66% off the original price.
The new rice cooker boasts a number of features designed to elevate the rice-cooking experience. The inner pot is crafted from 99.9% pure titanium, a material known for its durability and resistance to corrosion. This ensures the pot retains its pristine condition even after prolonged use.
Midea has incorporated its innovative Petal IH technology into this model, featuringa 1300W bottom heating element combined with a 119°C top cover Red Flame Plate. This dual-heating system is designed to create a more even distribution of heat, promoting the Maillard reaction in the rice and leading to a more flavorful, aromatic, and perfectly cooked grain.
The pre-sale offer is particularly enticing, with a 600 yuan discount available to those who pay a deposit upfront. This brings the price down to 999 yuan, and includes a choice of three gifts: a voucher for a set of 6 Yangcheng Lake hairy crabs, a Mideaelectric kettle, or a Midea electric hot pot.
Further discounts are available for savvy shoppers. Customers can avail an additional 100 yuan discount by opting for the trade-in program, where they can exchange their old rice cooker or pressure cooker for a discount. A 50 yuan E-card is also offered for those who post a review of the product.
For those who are members of the PLUS program, an additional 50 yuan discount is available on the rice cooker, and a further 40 yuan discount can be obtained by subscribing to the Home Card service. Withthese combined discounts, the final price for the rice cooker can drop to as low as 739 yuan, effectively making the rice cooker available for 539 yuan after factoring in the value of the free gift.
The company has also provided a helpful tip for those who do not have an old rice cookerto trade in. They can visit a local scrap yard to find a used rice cooker for a small price, as one user mentioned buying a used rice cooker for just 10 yuan.
This aggressive pricing strategy and the inclusion of various discounts and promotional offers highlight Midea’s commitment to making its premium rice cookeraccessible to a wider audience. The company is clearly aiming to capitalize on the growing demand for high-quality kitchen appliances, particularly in the Chinese market.
The launch of the Midea Petal IH Titanium 0 Coating Rice Cooker marks a significant step in the evolution of rice cookers. The combination of innovative technology, premiummaterials, and a compelling price point is likely to attract consumers looking for a superior rice-cooking experience.
【来源】https://lapin.ithome.com/html/digi/791024.htm
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