South Korea Tailors Tourism Packages for Chinese Travelers, Aiming for Record Arrivals
Seoul, August 25, 2024 – Ina bid to capitalize on the surging influx of Chinese tourists, the South Korean Ministry of Culture, Sports and Tourism (MCST) has unveiled a curated selection of16 tourism packages specifically designed for Chinese visitors. The initiative, launched in collaboration with the Korea Tourism Association, aims to cater to the growing demand for grouptours from China, which has seen a significant rebound in recent months.
The selected packages, chosen from submissions by travel agencies specializing in Chinese group tours, are categorized into five thematic areas: Culture (5 projects), Leisure & Sports (3projects), Safety & Peace (2 projects), Healing & Relaxation (3 projects), and Local Specialties (3 projects).
Highlights of the curated packages include:
- Cultural immersion: Visitors can explore the trendy cafes of Seoul’s Seongsu-dong district, experience Korean beauty treatments, and visit the filming location of the popular drama Tears of the Queen.
- Outdoor adventures: Packages offer opportunities to hike through the scenic Seoraksan National Park, explore the bustling Sokcho seafood market, and attend sporting events.
*Peace and history: Tourists can delve into the Korean War history and visit sites related to the DMZ, fostering understanding and reflection on the Korean peninsula’s unique geopolitical context. - Relaxation and wellness: Packages cater to those seeking rejuvenation, offering stays at traditional Korean guesthouses (hanok) and experiences like traditional tea ceremonies and spa treatments.
- Local flavors: Foodies can savor regional specialties, participate in cooking classes, and visit local markets to immerse themselves in the diverse culinary scene of South Korea.
The MCST will provide marketing funds and promotional support to the selected projects, aiming tofurther enhance their appeal to Chinese tourists.
A Surge in Chinese Tourism:
The initiative comes amidst a remarkable resurgence in Chinese tourism to South Korea. The number of Chinese visitors in the first half of 2024 has already surpassed the total for the entire year of 2023. Thismonth alone, visitor numbers are projected to exceed 3 million. The popularity of group tours has also witnessed a significant increase, with the share of group tours rising from 8.6% in the period from August to December 2023 to 25% in the first half of 2024.
This surge is attributed to the easing of travel restrictions imposed during the COVID-19 pandemic, the growing popularity of Korean culture globally, and the reopening of China’s borders.
Economic Impact:
The return of Chinese tourists is expected to have a significant positive impact on the South Koreaneconomy. Chinese visitors are known for their high spending habits, with an average expenditure of $2,324 per person in 2023. Food (72.3%) and shopping (69.2%) constituted the largest share of their spending.
Looking Ahead:
TheMCST’s initiative to curate tourism packages specifically for Chinese visitors reflects the importance of this market to South Korea’s tourism industry. By offering tailored experiences and providing promotional support, the government aims to attract even more Chinese tourists and further boost the country’s tourism sector.
The success of this initiative willdepend on the continued easing of travel restrictions, the maintenance of a welcoming environment for Chinese visitors, and the ability to offer unique and compelling experiences that cater to their specific interests. The future of South Korea’s tourism industry is closely tied to the continued growth of Chinese tourism, and the government is taking proactive steps toensure that the country remains a top destination for Chinese travelers.
【来源】https://cn.yna.co.kr/view/ACK20240825000100881?section=society/index&input=rss
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