Meta 高端混合现实头显梦碎：放弃 2027 年发布计划
据科技媒体 The Information 报道，Meta 已取消原定于 2027 年发布的高端混合现实头显，这意味着其进军高端 XR 市场的计划遭遇重大挫折。
Meta 公司早在 2023 年 11 月份就开始了代号为 La Jolla 的高端头显项目的研发。这款头显原本计划配备更高分辨率显示屏，支持“Codec Avatars”逼真化身技术，并延续 Quest Pro 的后置电池设计。Meta VR 部门副总裁 Mark Rabkin 曾表示，他们希望 La Jolla 拥有更高的分辨率，以便于工作使用，尤其是在文字显示等方面做到极致。
然而，Meta 似乎在高端 XR 市场遭遇了现实的挑战。今年 6 月，The Information 就曾报道称，Meta 公司内部对 La Jolla 项目存在分歧，一些高管认为该项目过于昂贵且难以实现。此外，苹果 Vision Pro 的发布也给 Meta 带来了巨大的压力。
值得注意的是，Meta 在 2023 年 3 月曝光的一份内部硬件路线图中，原本计划在2024 年发布的 Quest Pro 2 项目也被取消，取而代之的是 La Jolla 项目。这意味着 Meta 已经放弃了在中高端 XR 市场与苹果竞争的计划。
Meta 此举引发了业界对该公司 XR 战略的质疑。虽然 Meta 在 VR 市场占据主导地位，但其在 AR 和 MR 领域的进展却相对缓慢。苹果 Vision Pro 的发布无疑给 Meta 带来了巨大的压力，而 La Jolla 项目的取消则表明 Meta 在高端 XR 市场面临着巨大的挑战。
目前，Meta 尚未对此事发表官方声明。但可以肯定的是，Meta 已经放弃了在 2027 年推出高端混合现实头显的计划，其 XR 战略也需要重新评估。
英语如下：
Meta’s Dream of a High-End Mixed Reality Headset in 2027 Crumbles
Keywords: Meta’s dream shattered, mixed reality, abandoning high-end
Content:
Meta has scrapped plans to release a high-end mixed reality headset in 2027, marking asignificant setback for its ambitions in the premium XR market, according to tech publication The Information.
The company had been developing the headset, codenamed La Jolla, since November 2023. It was envisioned to feature higher-resolution displays, support for “Codec Avatars” realistic avatar technology, and retain the Quest Pro’s rear-mounted battery design. Mark Rabkin,vice president of Meta’s VR division, had previously stated their desire for La Jolla to offer superior resolution for work use, particularly excelling in text display.
However, Meta seems to have encountered real-world challenges in the high-end XR market. In June, The Information reported internal disagreements at Meta regarding the La Jolla project, with some executives deeming it too expensive and difficult to realize. Additionally, the launch of Apple’s Vision Pro has put immense pressure on Meta.
It’s worth noting that Meta’s internal hardware roadmap,revealed in March 2023, initially planned for a Quest Pro 2 release in 2024, which was subsequently canceled in favor of the La Jolla project. This implies that Meta has abandoned its plans to compete with Apple in the mid-to-high-end XR market.
Meta’s move has sparked industry questions about its XR strategy. While Meta dominates the VR market, its progress in AR and MR has been relatively slow. The release of Apple’s Vision Pro has undoubtedly put immense pressure on Meta, and the cancellation of the La Jolla project underscores the significant challenges it faces in the high-endXR market.
Meta has not yet issued an official statement regarding the matter. However, it is certain that Meta has abandoned its plans to launch a high-end mixed reality headset in 2027, and its XR strategy needs reassessment.
【来源】https://www.ithome.com/0/790/771.htm
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