##极氪财报狂飙，老车主却“心凉”？
近日，极氪汽车发布了亮眼的财报，营收和交付量均大幅增长，展现出强劲的市场竞争力。然而，在一片欢呼声中，却有一群人感到心寒——极氪的老车主们。
据多位极氪车主反映，他们近期遭遇了软件更新后车辆功能大幅缩水的现象。例如，此前免费使用的智能驾驶辅助功能，如今需要付费订阅才能使用；一些原本标配的功能也被“阉割”，例如车内氛围灯的自定义模式被限制等。
这一系列变化引发了老车主的强烈不满。他们认为，极氪此举是在“割韭菜”，将原本承诺的权益“收回”，是对老用户的不尊重和欺骗。不少车主在社交平台上表达了愤怒和失望，并质疑极氪的诚信问题。
对此，极氪官方尚未给出明确回应，但有分析人士指出，极氪此举可能是为了提升盈利能力，以及与竞争对手在软件服务方面保持竞争优势。然而，这种做法可能会损害品牌形象，并引发用户流失。
业内专家提醒，车企在追求盈利的同时，也要重视用户体验和品牌价值。过度追求短期利益，可能会得不偿失。对于极氪而言，如何平衡盈利和用户体验，将是未来发展的重要课题。
目前，极氪官方尚未对此事作出正式回应。事件的后续发展，以及极氪如何处理与老车主的矛盾，值得关注。
英语如下：
##Zeekr’s soaring financial report, but old owners are “crying”?
**Keywords:** Zeekr soars, old owners, shattered expectations
**News Content:**
Zeekr Auto recently released a dazzling financial report, with significant growth in both revenue and deliveries, demonstrating its strong market competitiveness.However, amidst the cheers, there’s a group of people feeling disheartened – Zeekr’s old owners.
According to numerous Zeekrowners, they have recently experienced a significant reduction in vehicle functionality after software updates. For instance, intelligent driving assistance features previously offered for free now require paid subscriptions; some standard features have been “cut”, such as the limitation of customizable ambient lightingmodes within the car.
This series of changes has sparked strong dissatisfaction among old owners. They believe Zeekr is “cutting corners,” taking back previously promised benefits, showing disrespect and deception towards old users. Many owners have expressed their angerand disappointment on social media, questioning Zeekr’s integrity.
Zeekr has yet to provide a clear response, but some analysts point out that this move might be aimed at improving profitability and maintaining a competitive edge in software services. However, such actions could potentially damage the brand image and lead to user churn.
Industry experts remind us that while pursuing profitability, car companies should also prioritize user experience and brand value. Excessive focus on short-term gains can be counterproductive. For Zeekr, balancing profitability and user experience will be a crucial task for future development.
Currently, Zeekr has not officially responded tothis matter. The subsequent developments of this incident and how Zeekr addresses the conflict with old owners are worth watching.
【来源】https://36kr.com/p/2917241832118915
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