##“跟着悟空游山西”活动启动，探索文旅新体验
中新网太原8月23日电 (刘小红)22日晚间，山西省文化和旅游厅正式启动“跟着悟空游山西”活动，旨在借助热门游戏《黑神话：悟空》的影响力，推广山西丰富的文旅资源，为游客带来全新的旅游体验。
此次活动推出三条主题旅游线路，分别为“古建华章与彩塑满堂 晋北线”、“阁楼飞云与神仙洞天 晋南线”、“神奇上党与绝美造像 晋东南线”，以及一条8日游“重走西游土木华章——山西古建自驾游线路”。这些线路涵盖了《黑神话：悟空》在山西的取景地，如佛光寺、临汾小西天、永乐宫等著名古迹，让游客能够近距离感受山西深厚的历史文化底蕴。
除了旅游线路，山西还推出一系列丰富多彩的文旅活动。如发布了“天命人集结令”，邀请《黑神话：悟空》首批通关者免费体验“跟着悟空游山西”主题线路，邀客赏古建、品美食。随后，“跟着悟空游山西”线下副本打卡活动、主题周边发布、网红达人山西行等也将陆续开展。
随着《黑神话：悟空》的爆火，人们对游戏中的山西取景地充满好奇与向往，期待能够亲身体验那些在游戏中留下深刻印象的景点。
山西省文化和旅游厅宣传推广处处长张晴表示，当前，山西各地的游戏取景地以及其他的古迹景区，已经在抓紧研究部署迎接游客。在保护好珍贵文化遗产的前提下，山西会给游客提供更好的旅游体验感。
此次“跟着悟空游山西”活动，不仅是山西文旅产业的一次创新尝试，也是利用游戏IP赋能文旅发展的一个典型案例。通过将游戏与旅游相结合，山西将文化资源与旅游资源深度融合，为游客带来更加沉浸式的体验，也为山西文旅产业发展注入新的活力。
预计“跟着悟空游山西”活动将吸引更多游客前往山西，体验山西深厚的历史文化底蕴，感受山西独特的魅力。
英语如下：
##”Journey with Wukong in Shanxi” – A New Cultural and TourismExperience Kicks Off
**Keywords:** Wukong, Shanxi, Cultural Tourism
**News Content:**
## “Journey with Wukong in Shanxi” Campaign Launched, Exploring New Cultural Tourism Experiences
Taiyuan, August 23 (Xinhua) – On the evening of August 22nd, the Shanxi Provincial Department of Culture and Tourism officially launched the “Journey with Wukong in Shanxi” campaign. Aiming to leverage the popularity of the hit game “Black Myth: Wukong,” the campaign seeks to promote Shanxi’s rich cultural and tourism resources, offering visitors a unique travel experience.
The campaign features three themed travel routes: “Ancient Architecture and Colorful Sculptures – North Shanxi,” “Flying Pavilions and Heavenly Caves – South Shanxi,” and “Mysterious Shangdang and Exquisite Statues – Southeast Shanxi,” along withan eight-day “Reliving the Westward Journey’s Architectural Splendor – Shanxi Ancient Architecture Self-Driving Tour.” These routes encompass filming locations of “Black Myth: Wukong” in Shanxi, including renowned historical sites like Foguang Temple, Linfen Xiaoxitian, and Yongle Palace, allowing visitors to immerse themselves in the profound historical and cultural heritage of Shanxi.
Beyond travel routes, Shanxi is also rolling out a series of diverse cultural and tourism activities. The “Destiny Gathering Order” has been released, inviting the first batch of “Black Myth: Wukong” completionists to experiencethe “Journey with Wukong in Shanxi” themed routes for free, inviting them to admire ancient architecture and savor local delicacies. Subsequently, offline “Journey with Wukong in Shanxi” dungeon check-in activities, themed merchandise releases, and influencer trips to Shanxi will be launched in succession.
Withthe explosive popularity of “Black Myth: Wukong,” people are filled with curiosity and longing for the game’s filming locations in Shanxi, eager to experience firsthand the attractions that left a lasting impression in the game.
Zhang Qing, Director of the Publicity and Promotion Department of the Shanxi Provincial Department of Cultureand Tourism, stated that Shanxi’s various game filming locations and other historical sites are actively preparing to welcome visitors. While prioritizing the protection of precious cultural heritage, Shanxi will strive to provide visitors with an enhanced tourism experience.
The “Journey with Wukong in Shanxi” campaign is not only an innovativeendeavor for Shanxi’s cultural and tourism industry but also a prime example of leveraging game IPs to empower cultural tourism development. By integrating games and tourism, Shanxi deeply merges cultural and tourism resources, offering visitors a more immersive experience and injecting new vitality into the development of Shanxi’s cultural and tourism industry.
It is anticipated that the “Journey with Wukong in Shanxi” campaign will attract more tourists to Shanxi, allowing them to experience its profound historical and cultural heritage and appreciate its unique charm.
【来源】http://www.chinanews.com/sh/2024/08-23/10273365.shtml
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