##从“罗平警方”到“茶城森警”：云南普法何以出圈？
近年来，云南网络普法频频出圈，从以生动幽默走红的“罗平警方”到以一线视角科普野生动物保护的“茶城森警”，从38年不断与时俱进的普法宣传员李学平到让法律知识活跃在田间地头的“华仙大妈”，这些普法“网红”的成功，让曾经有些枯燥的普法内容变得更加生动有趣，也让普法工作触达了更多人群。
那么，云南网络普法何以出圈？在2024年“全国网络普法行·云南站”启动仪式上，几位普法网络名人分享了自己的经验和感悟。
**“茶城森警”：用接地气的方式科普野生动物保护**
“茶城森警”新媒体账号开办6年来，一直以一线视角科普野生动物保护相关法律知识，并分享人与动物和谐相处的温情故事。其中，在线帮助网友鉴别千万种“神奇动物”的短视频合集“茶粉艾特茶茶的野生动物”深受网友喜爱，目前已经更新到了282集。账号运营者李虹霏表示，与网友互动是积累人气的关键，他们通过构建沟通桥梁，让更多人参与到自然环境保护工作之中。目前，“茶城森警”的全网粉丝累计达到1238万，累计播放量18.9亿，成为推进野生动植物保护的重要普法平台。
**“华仙大妈”：用“土味”方言讲法律**
“华仙大妈”账号背后的主创人员来自一个普通的农村家庭，他们将法律知识转化成“土味”十足的地方话，用唠嗑的形式讲给群众听。账号运营负责人严红忠表示，他们了解农民的需求，知道农民们对什么感兴趣，因此以轻松幽默的“拉家常式”普法，结合本地方言，传播通俗易懂的法律知识，让群众知道什么样的行为是违法的，违法将面临什么样的后果。去年他们集中拍摄了28条普法视频，最高单条播放量达到了1500多万。
**云南网络普法出圈的“流量密码”**
云南网络普法出圈的成功，离不开以下几个方面的因素：
* **内容接地气：** 这些普法账号的内容都与人们的日常生活息息相关，用通俗易懂的语言和生动有趣的形式，将法律知识融入到人们的日常生活之中。
* **形式新颖：** 他们利用短视频、直播等新媒体形式，将普法内容变得更加生动有趣，吸引了更多人的关注。
* **互动性强：** 他们积极与网友互动，及时回应网友的疑问，构建了良好的互动氛围，增强了普法的参与度。
云南网络普法的成功经验，为全国网络普法工作提供了宝贵的借鉴。未来，网络普法将继续探索创新，用更加生动有趣的方式，让法律知识走进千家万户，提高全民法律意识，推动法治社会建设。
英语如下：
##From “Luoping Police” to “Huaxian Grandma”: How Yunnan’s Legal Education Went Viral
**Keywords:** Legal education going viral, Yunnancharacteristics, innovative dissemination
## How Yunnan’s Legal Education Went Viral: From “Luoping Police” to “Tea City Forest Police”
In recent years, Yunnan’s online legal education has gone viral, from the humorous “Luoping Police” to the “Tea City Forest Police” who use their frontline perspectiveto educate people about wildlife protection. From Li Xueping, a legal education advocate for 38 years who constantly adapts to the times, to “Huaxian Grandma,” who brings legal knowledge to the fields, these legal education “influencers” have made once dry legal content more engaging and accessible to a wider audience.
So, how has Yunnan’s online legal education gone viral? At the 2024 “National Online Legal Education Tour – Yunnan Station”launch ceremony, several online legal education celebrities shared their experiences and insights.
**”Tea City Forest Police”: Using Down-to-earth Methods to Educate About Wildlife Protection**
The “Tea City Forest Police” new media account has been operating for six years, using a frontline perspective to educate people about wildlife protection lawsand share heartwarming stories of harmonious coexistence between humans and animals. Among them, the short video series “Tea Fans @ Tea Tea’s Wildlife,” which helps netizens identify millions of “magical animals,” has been very popular with netizens and has been updated to 282 episodes. Li Hongfei, the account operator,said that interacting with netizens is key to building a following. They build bridges of communication, engaging more people in nature conservation. Currently, the “Tea City Forest Police” has a total of 12.38 million fans across all platforms, with a total of 1.89 billion views, making itan important platform for promoting wildlife protection.
**”Huaxian Grandma”: Using “Local Flavor” Dialect to Teach Law**
The creators behind the “Huaxian Grandma” account come from a typical rural family. They translate legal knowledge into “local flavor” dialect, using a chatty style to teachthe masses. Yan Hongzhong, the account’s head of operations, said they understand the needs of farmers, knowing what they are interested in. Therefore, they use a relaxed and humorous “chat style” to educate people about the law, combining local dialect to spread easy-to-understand legal knowledge, letting peopleknow what actions are illegal and the consequences of breaking the law. Last year, they filmed 28 legal education videos, with the highest single-video view count reaching over 15 million.
**The “Traffic Code” for Yunnan’s Online Legal Education Going Viral**
The success of Yunnan’sonline legal education going viral is due to several factors:
* **Down-to-earth Content:** The content of these legal education accounts is closely related to people’s daily lives, using simple language and engaging forms to integrate legal knowledge into people’s daily lives.
* **Novel Forms:** They utilize newmedia forms like short videos and live streams to make legal education content more engaging and attract more attention.
* **Strong Interactivity:** They actively interact with netizens, promptly responding to their questions, building a positive interactive atmosphere and enhancing the participation in legal education.
The successful experience of Yunnan’s online legal education providesvaluable lessons for online legal education nationwide. In the future, online legal education will continue to explore innovation, using more engaging and interesting ways to bring legal knowledge to every household, raise public awareness of the law, and promote the construction of a rule-of-law society.
【来源】http://www.chinanews.com/sh/2024/08-23/10273376.shtml
Views: 1