##周鸿祎回应魏建军：好产品也要有好流量，流量是企业家责任
近日，长城汽车董事长魏建军在公开场合表示“不需要周鸿祎来试驾，不能去用流量代表一个产品的价值”，引发热议。对此，360集团创始人周鸿祎于8月22日通过短视频做出回应，阐述了自己对流量以及当前国内汽车圈的看法。
周鸿祎在视频中表示，流量确实不能作为唯一的衡量标准，产品不好，光有流量是没用的。但如果产品好，没有流量，价值也体现不出来。他认为，流量是企业家不能推卸的责任，在互联网时代，流量就是用户，就是获客，没有流量，与用户交朋友，让用户来评价就都成了空话。他将产品比喻为“1”，流量比喻为后面的“0”，产品越好，流量越多。
周鸿祎还表达了对魏建军的敬佩，称赞其在油车时代取得的成功，并理解其在如今竞争激烈的汽车市场所面临的压力。他认为，魏建军是车圈老一辈中最敏锐的企业家之一，也是最早积极响应做流量的企业家。周鸿祎表示，自己完全赞同魏建军“让广大的用户得到认可才是认可”的说法，但让广大用户认可的前提是要造出好车，还要借助营销让广大用户知道。
周鸿祎还呼吁企业家支持国产车，尤其是新能源智能汽车。他表示，自己卖掉了自己的外国品牌豪华车，改换为国产新能源智能汽车，并已提回五辆国产新能源汽车，希望从后座用户体验的角度给车厂提一些建议，为国产品牌新能源汽车摇旗呐喊。
周鸿祎还提到，下星期他将与一些博主到东南亚考察中国汽车品牌在当地出海的情况。他认为，国产新能源车代表了中国制造、中国科技、中国品牌，是打造新质生产力的中国力量，现在也在积极走向世界，未来五年全球市场将是中国品牌的天下。
周鸿祎的回应引发了网友热议，不少网友认为，流量是现代社会不可或缺的一部分，对于企业发展至关重要，但不能完全依赖流量，最终还是要靠产品质量说话。也有网友认为，周鸿祎的观点过于片面，流量只是营销手段之一，并非决定性因素。
这场关于“流量”的讨论也反映出当前国内汽车市场竞争激烈，企业家们都在积极寻求新的发展路径。如何平衡产品质量和流量营销，将成为未来汽车行业发展的重要课题。
英语如下：
##Zhou Hongyi Responds to Wei Jianjun: Good Products Need Good Traffic!
**Keywords:** Traffic, Automotive, Response
**Content:**
ZhouHongyi, founder of 360 Group, recently responded to Wei Jianjun, chairman of Great Wall Motors, regarding the importance of traffic in the automotiveindustry. Wei Jianjun had previously stated that he doesn’t need Zhou Hongyi to test drive his cars and that traffic shouldn’t be used to representa product’s value.
In a short video posted on August 22nd, Zhou Hongyi expressed his views on traffic and the current state of the domestic automotive market. He acknowledged that traffic shouldn’t be the sole metricfor success, as a bad product won’t be saved by mere traffic. However, he argued that a good product without traffic will also struggle to gain recognition. He believes that traffic is a responsibility that entrepreneurs cannot shirk in the internetage, as it represents users and customer acquisition. Without traffic, building relationships with users and receiving their feedback becomes meaningless. He compared product to “1” and traffic to the subsequent “0s,” suggesting that the better the product, the more traffic it will attract.
Zhou Hongyi also expressed his admiration for WeiJianjun’s success in the traditional automotive era and understood the pressure he faces in the highly competitive current market. He recognized Wei Jianjun as one of the most insightful entrepreneurs in the automotive industry and one of the first to embrace the importance of traffic. While agreeing with Wei Jianjun’s statement that “gainingthe recognition of a wide audience is true recognition,” Zhou Hongyi emphasized that this requires both building good cars and employing marketing strategies to reach those users.
Zhou Hongyi further called on entrepreneurs to support domestic vehicles, particularly electric and intelligent vehicles. He shared that he has sold his foreign luxury car and replaced it with adomestic electric and intelligent vehicle, even acquiring five such vehicles. He hopes to provide feedback from the perspective of a rear-seat user and advocate for domestic electric vehicle brands.
He mentioned that he will be traveling to Southeast Asia with some bloggers next week to observe the performance of Chinese automotive brands in overseas markets. He believesthat domestic electric vehicles represent Chinese manufacturing, technology, and brands, embodying the power of China’s new production force. These vehicles are actively expanding globally, and he predicts that the global market will be dominated by Chinese brands within the next five years.
Zhou Hongyi’s response sparked heated discussions among netizens. Manyagreed that traffic is an indispensable part of modern society and crucial for business development, but it shouldn’t be solely relied upon, with product quality ultimately being the deciding factor. Others argued that Zhou Hongyi’s perspective was too narrow, as traffic is merely one marketing tool among many and not a decisive factor.
This debate about “traffic” reflects the intense competition in the domestic automotive market, with entrepreneurs actively seeking new paths to growth. Balancing product quality and traffic marketing will become a critical issue for the future development of the automotive industry.
【来源】http://www.chinanews.com/cj/2024/08-23/10273411.shtml
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