##借力《黑神话：悟空》，山西旅游热度暴增，这一宝藏古建大省为何才出圈？
近日，备受期待的国产游戏《黑神话：悟空》发布了最新实机演示，其精美的画面和对中国神话的独特演绎，引发了国内外玩家的热烈讨论。而游戏中的诸多场景，都取材于山西的古建筑，如悬空寺、应县木塔等，更令不少玩家心生向往，想要亲身感受这些历史遗迹的魅力。
据携程、去哪儿等平台数据显示，近期山西旅游搜索量和预订量均出现大幅增长，尤其是与游戏场景相关的景点，如悬空寺、应县木塔、平遥古城等，更是成为热门目的地。
**这一波“黑神话”带来的流量，让山西这个拥有众多古建的宝藏省份，终于迎来了“出圈”的契机。**
然而，对于山西来说，如何抓住这难得的机遇，将流量转化为实际的旅游收益，才是关键。
**首先，山西需要进一步提升旅游基础设施建设，完善交通、住宿、餐饮等配套服务。** 游戏玩家对旅游体验的要求更高，山西需要提供更便捷、舒适、安全的旅游环境，才能留住游客。
**其次，山西需要加强旅游产品的开发和创新，打造更具吸引力的旅游线路和体验项目。** 以《黑神话：悟空》为契机，山西可以开发“游戏主题游”，将游戏场景与现实景点结合，打造沉浸式体验。
**最后，山西需要加强宣传推广，将山西的文化魅力和旅游资源推向全国乃至全世界。** 可以借鉴《黑神话：悟空》的成功案例，制作高质量的宣传片，吸引更多游客前来体验。
**山西拥有丰富的文化底蕴和旅游资源，只要抓住机遇，做好准备，一定能将这泼天的流量转化为持续的旅游发展动力，让更多人领略到山西的独特魅力。**
英语如下：
##Black Myth: Wukong Brings Tourists to Shanxi, Why Does ThisTreasure Trove of Ancient Architecture Remain Undiscovered?
**Keywords:** Wukong, Traffic, Ancient Architecture
## Riding the Wave of “Black Myth: Wukong,” Shanxi Tourism Sees a Surge, But Why HasThis Treasure Trove of Ancient Architecture Finally Gone Viral?
The highly anticipated domestic game “Black Myth: Wukong” recently released a new gameplay demo,its stunning visuals and unique interpretation of Chinese mythology sparking heated discussions among players both domestically and internationally. Many of the game’s scenes are inspired by Shanxi’s ancient architecture, such as the Hanging Temple and the Yingxian Wooden Pagoda, fueling a desire among players to experience these historical relics firsthand.
Data from travel platforms like Ctrip and Qunar show a significant increase in search volume and bookings for Shanxi tourism, particularly for attractions related to the game’s scenes, including the Hanging Temple, the Yingxian Wooden Pagoda, and Pingyao Ancient City, making them popular destinations.
**This wave of “Black Myth” traffic has finally provided Shanxi, a province with a wealth of ancient architecture, with a chance to break into the mainstream.**
However, for Shanxi,the key lies in seizing this rare opportunity and converting traffic into actual tourism revenue.
**Firstly, Shanxi needs to further improve its tourism infrastructure, enhancing supporting services such as transportation, accommodation, and dining.** Game players have higher expectations for their travel experiences, and Shanxi needs to provide a more convenient, comfortable,and safe travel environment to retain tourists.
**Secondly, Shanxi needs to strengthen the development and innovation of tourism products, creating more attractive travel routes and experiential projects.** Taking advantage of “Black Myth: Wukong,” Shanxi can develop “game-themed tours,” combining game scenes with real-world attractionsto create immersive experiences.
**Finally, Shanxi needs to strengthen its promotional efforts, showcasing its cultural charm and tourism resources to the nation and the world.** It can learn from the success of “Black Myth: Wukong” and produce high-quality promotional videos to attract more tourists.
**Shanxiboasts a rich cultural heritage and tourism resources. By seizing opportunities and preparing well, it can undoubtedly transform this surge of traffic into sustainable tourism development momentum, allowing more people to experience the unique charm of Shanxi.**
【来源】https://www.zhihu.com/question/664929656
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