##向“新”向“绿” 消费市场持续焕发生机活力
近年来，随着“双碳”目标的提出和绿色发展理念的深入人心，国内绿色消费市场持续焕发活力。从汽车、家电“以旧换新”到发放促消费优惠券，再到绿色家电下乡，一系列政策支持正推动着绿色消费成为新的消费趋势。
近日印发的《关于加快经济社会发展全面绿色转型的意见》首次对“绿色消费”进行了系统部署，明确提出要优化政府采购政策，拓展绿色产品采购范围和规模；支持有条件的地区通过发放消费券、绿色积分等途径，鼓励企业采取“以旧换新”等方式，引导消费者购买绿色产品；鼓励用户扩大绿色能源消费等。
各地政府也纷纷拿出真金白银，促进消费市场扩容提质。河南郑州提升汽车“以旧换新”补贴标准，购买新能源乘用车补2万元、购买燃油乘用车补1.5万元，激发消费者更新换代汽车的积极性；重庆璧山则通过政府补贴和企业同步叠加价格让利、现金补贴、售后服务抵扣券等优惠活动，在全区范围内开展汽车、家电“以旧换新”和家装厨卫“焕新”，促进市民消费提质升级。山东“夏日消费季”也通过提高汽车报废更新补贴标准，家电“以旧换新”扩大补贴范围、提高标准，推出乘用车置换更新、家装厨卫“焕新”、电动自行车以旧换新等政策，统一兑付标准，缩短消费者从提出申请到拿到补贴的时间，让消费“热”起来。
“‘以旧换新’不单是换新一件产品，也是更换一种生活方式。”业内专家表示，低碳生活可以由“以旧换新”这样的惠民行动传递至千家万户，将绿色环保的生活方式付诸行动。
除了“以旧换新”等政策措施，绿色消费的另一重要推动力在于碳足迹的核查和标识。此前发布的《关于进一步强化碳达峰碳中和标准计量体系建设行动方案(2024—2025年)的通知》提到，加强产品碳足迹碳标识标准建设。
目前，上海已经开始在部分出口欧盟的机电产品上印制绿色的“小脚印”，消费者可以通过手机扫描二维码查看产品的碳足迹信息；山西太原则对“鱼菜混养”基地进行实时监测，实现碳足迹监测与管理，助力基地碳减排，提高农作物产量；贵州乳业也正在向“链”的方向纵深推进降碳，通过“精准测算标碳—饲喂源头减碳—养殖过程降碳—粪污处理固碳—种养结合消碳”的循环方式，实现牧场变废为宝，促进农业的可持续发展。
绿水青山就是金山银山，我国正以经济的“含绿量”提升发展的“含金量”，推动绿色低碳发展不断取得新进展。《意见》提出系列目标：到2030年，节能环保产业规模达到15万亿元左右；非化石能源消费比重提高到25%左右；营运交通工具单位换算周转量碳排放强度比2020年下降9.5%左右；大宗固体废弃物年利用量达到45亿吨左右。
“绿色发展是高质量发展的底色，推动经济社会发展绿色化、低碳化是实现经济社会高质量发展的关键环节。”业内专家建议，为进一步推动绿色低碳转型，加快形成绿色消费的市场机制，需要进一步加强政策引导，完善绿色消费标准体系，鼓励企业创新绿色产品，引导消费者树立绿色消费理念，共同构建绿色低碳的消费模式，为经济社会发展注入新的活力。
英语如下：
##”New Green” Consumption Boom: Revitalizing Market Vitality
**Keywords:**Green Consumption, Revitalization, Policy Promotion
## Towards “New” and “Green”: The Consumer Market Continues to Thrive
In recent years, with the introduction of the “dual carbon” goals and the deepening of the green development concept, the domestic green consumption market has continued to thrive. From car and appliance “trade-in” programs to the issuance of consumer coupons and the promotion of greenhome appliances in rural areas, a series of policy supports are driving green consumption to become a new consumption trend.
The recently issued “Opinions on Accelerating the Comprehensive Green Transformation of Economic and Social Development” systematically deploys “green consumption”for the first time, clearly stating that it will optimize government procurement policies, expand the scope and scale of green product procurement; support regions with conditions to encourage consumers to purchase green products through methods such as issuing consumption vouchers and green points, andencourage enterprises to adopt “trade-in” programs; and encourage users to expand green energy consumption.
Local governments are also actively providing financial support to expand and upgrade the consumer market. Zhengzhou, Henan, has raised the subsidy standard for car “trade-ins,” offering a subsidy of 20,000 yuan for purchasing new energy passenger vehicles and 15,000 yuan for purchasing gasoline passenger vehicles, stimulating consumers’ enthusiasm for upgrading their vehicles. Bishan District, Chongqing, has launched “trade-in” programs for cars and appliances and “refurbishment” programs for home decoration and kitchenand bathroom fixtures across the district, through government subsidies and simultaneous price concessions, cash subsidies, and after-sales service discount vouchers offered by enterprises, promoting the upgrading of consumer spending. Shandong’s “Summer Consumption Season” has also increased subsidies for car scrapping and renewal, expanded the scope and increased the standard for appliance”trade-ins,” introduced policies for passenger vehicle replacement and renewal, home decoration and kitchen and bathroom “refurbishment,” and electric bicycle trade-ins, unified the payment standards, and shortened the time for consumers to receive subsidies from application to receipt, making consumption “hot.”
“Trade-ins are not justabout replacing a product, but also about changing a lifestyle,” said an industry expert. Low-carbon living can be conveyed to every household through such pro-people actions as “trade-ins,” putting green and environmentally friendly lifestyles into action.
In addition to policies such as “trade-ins,” another important driver ofgreen consumption is the verification and labeling of carbon footprints. The previously released “Notice on Further Strengthening the Construction Action Plan for Carbon Peak and Carbon Neutrality Standard Measurement System (2024-2025)” mentions strengthening the construction of product carbon footprint and carbon label standards.
Currently, Shanghai has begun printinggreen “little footprints” on some electromechanical products exported to the EU, and consumers can scan the QR code with their mobile phones to view the product’s carbon footprint information. Taiyuan, Shanxi, has implemented real-time monitoring of “fish-vegetable integrated farming” bases, realizing carbon footprint monitoring and management, assisting the base in carbon reduction, and improving crop yields. Guizhou Dairy is also deepening its carbon reduction efforts in a “chain” direction, achieving the transformation of farms from waste to treasure through a circular model of “accurate measurement and carbon labeling – feed source reduction – farming process reduction – manure treatment carbon sequestration -integrated farming carbon elimination,” promoting sustainable agricultural development.
Green mountains and clear waters are金山银山 (literally “golden mountains and silver mountains,” a Chinese idiom meaning that a healthy environment is valuable), and China is using the “green content” of its economy to enhance the “golden content” of its development, drivingcontinuous progress in green and low-carbon development. The “Opinions” sets out a series of goals: by 2030, the scale of the energy conservation and environmental protection industry will reach around 15 trillion yuan; the proportion of non-fossil energy consumption will increase to around 25%; thecarbon emission intensity per unit of transport turnover of operating transport vehicles will decrease by around 9.5% compared to 2020; and the annual utilization rate of bulk solid waste will reach around 4.5 billion tons.
“Green development is the underlying color of high-quality development, and promotingthe greening and decarbonization of economic and social development is a key link in achieving high-quality economic and social development,” said an industry expert. To further promote green and low-carbon transformation and accelerate the formation of a market mechanism for green consumption, it is necessary to further strengthen policy guidance, improve the green consumptionstandard system, encourage enterprises to innovate green products, guide consumers to establish green consumption concepts, and jointly build a green and low-carbon consumption model, injecting new vitality into economic and social development.
【来源】http://www.chinanews.com/cj/2024/08-22/10272762.shtml
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