三星电子在全球电视市场保持领先地位
据韩联社报道，三星电子在今年上半年全球电视市场中取得了销售额和销售量双料第一的成绩，市场份额分别达到了28.8%和18.3%。这一成就得益于三星电子今年推出的AI电视以及高端产品线的销售策略。在高端市场，三星电子在售价超过2500美元的高端市场上占比52.8%，在1500美元以上的市场中同样占据了52.8%的市场份额。此外，三星电子在超大型电视市场也表现出色，其75英寸以上超大型电视的市占率为29.6%，80英寸以上电视市场占有率更是以33.5%居首。
三星电子的这一佳绩也得益于其Neo QLED 8K电视等高端产品的销售。三星电子表示，这些产品的高端定位和销售策略的成功是其在上半年取得领先地位的主要原因。
三星电子的领先地位不仅体现在市场份额上，也反映在了其产品的高端市场策略上。在有机发光二极管（OLED）电视领域，LG电子以49.4%和52.6%的销售额和销售量占有率位居第一。
三星电子的持续领先为其“连续19年蝉联全球电视市场龙头”的目标又增添了一块基石。未来，三星电子将继续在电视市场保持其创新和领导力，以满足全球消费者对高质量电视产品的需求。
英语如下：
News Title: “AI-Driven Samsung Tops Global TV Market in First Half of the Year”
Keywords: Samsung, TV, Market Leader
News Content: Samsung Electronics Maintains Leading Position in Global TV Market
According to the Korean Central News Agency, Samsung Electronics has achieved the top spot in the global TV market in terms of both sales revenue and volume for the first half of this year, with market shares of 28.8% in sales revenue and 18.3% in volume. This achievement can be attributed to Samsung Electronics’ AI TVs and sales strategy for its high-end product line. In the premium market segment, Samsung Electronics secured a 52.8% share in the segment above $2,500, and also held a 52.8% share in the market above $1,500. Additionally, Samsung Electronics also performed well in the large-screen TV market, with its share of 75-inch and larger TVs at 29.6%, and leading the market with a 33.5% share for TVs above 80 inches.
Samsung Electronics’ success is also attributed to the sales of its high-end products such as the Neo QLED 8K TVs. Samsung Electronics stated that the high-end positioning and successful sales strategy of these products were the main reasons for its leading position in the first half of the year.
Samsung Electronics’ lead is not only reflected in market share but also in its strategy for the premium market. In the organic light-emitting diode (OLED) TV sector, LG Electronics leads with 49.4% and 52.6% in sales revenue and volume, respectively.
Samsung Electronics’ sustained lead adds another cornerstone to its goal of “continuously topping the global TV market for 19 consecutive years.” In the future, Samsung Electronics will continue to maintain its innovation and leadership in the TV market to meet the global consumers’ demand for high-quality TV products.
【来源】https://cn.yna.co.kr/view/ACK20240819002600881?section=economy/index&input=rss
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