广西梧州，2024年8月18日电 —— 广西梧州茶厂有限公司生产的千年“侨销茶”六堡茶，因其独特的口感和悠久的历史，正逐渐在东盟市场崭露头角。六堡茶属黑茶类，有着1500多年的种植历史，曾是清嘉庆年间中国名茶之一，并远销东南亚各国。
随着“一带一路”倡议的推进，六堡茶再次迎来了发展的黄金期。广西梧州茶厂有限公司通过严格把控原料、制作环节、陈化、检测等工序，确保每一份六堡茶都是“匠心制作”。同时，企业不断创新产品，推出多种适合东盟消费者口味和需求的产品，如“梗梗香”“南洋金花”等，并融入中国及东盟各国的文化元素，使产品更具吸引力。
广西芊河茶叶发展有限公司董事长李家鸣表示，六堡茶在东南亚市场的热销表明其在海外华人群体中有很高的评价和认可度。此外，梧州市茶产业发展局副局长林柱雄透露，梧州市现有茶园40.05万亩，2023年六堡茶产量达3.5万吨，综合产值超200亿元，品牌价值达49.73亿元。
梧州中茶茶业有限公司通过跨境电商等新兴渠道，进一步拓展了六堡茶在东盟市场的销售网络。得益于海关制定的六堡茶出口相关标准，公司的六堡茶出口通关越来越通畅，海外订单逐年稳步增长。
六堡茶的成功开拓新兴市场，不仅促进了广西地区的经济发展，也为中国与东盟国家的文化交流增添了新的动力。随着六堡茶的不断发展，我们有理由相信，它将在国际舞台上展现出更耀眼的光芒。
英语如下：
Title: “Guangxi’s Thousand-Year-Old Overseas Exported Tea Opens a New Chapter in ASEAN Markets”
Keywords: Overseas Exported Tea, ASEAN Market, Expansion
News Content:
Wuzhou, Guangxi, August 18, 2024 – The millennium-old Overseas Exported Tea, or Luocha tea, produced by Wuzhou Tea Factory Co., Ltd. in Guangxi, is gaining recognition in the ASEAN market due to its unique taste and long history. Luocha tea, a type of black tea, has a cultivation history of over 1,500 years and was once a famous tea during the Jiaqing period of the Qing Dynasty, exported to various Southeast Asian countries.
With the advancement of the “Belt and Road” initiative, Luocha tea has once again entered a golden period of development. Wuzhou Tea Factory Co., Ltd. ensures that every batch of Luocha tea is “handcrafted” by strictly controlling the raw materials, production processes, aging, and testing. The company continuously innovates its products, offering a variety of items that cater to the tastes and needs of ASEAN consumers, such as “Jingjing Xiang” and “Nanyang Jinhua,” incorporating cultural elements from both China and ASEAN countries to enhance product appeal.
Li Jiaming, the chairman of Qianhe Tea Development Co., Ltd., stated that the popularity of Luocha tea in the Southeast Asian market indicates high evaluation and recognition among overseas Chinese communities. Additionally, Lin Zhuxiong, the deputy director of the Tea Industry Development Bureau of Wuzhou City, revealed that Wuzhou currently has 40,050 mu of tea plantations, with a 2023 Luocha tea production of 35,000 tons and a comprehensive value exceeding 20 billion yuan, with a brand value of 4.973 billion yuan.
Wuzhou Zhongcha Tea Co., Ltd. has further expanded its sales network in the ASEAN markets through emerging channels such as cross-border e-commerce. Thanks to the export standards set by the customs for Luocha tea, the company’s export clearance has become increasingly smooth, with overseas orders steadily increasing year by year.
The successful expansion of Luocha tea into new markets not only promotes the economic development of Guangxi but also adds new momentum to cultural exchanges between China and ASEAN countries. As Luocha tea continues to develop, there is every reason to believe that it will shine more brightly on the international stage.
【来源】http://www.chinanews.com/sh/2024/08-18/10270717.shtml
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