【36氪独家】近日，全球知名汽车制造商大众汽车集团宣布了一项重大战略调整，将旗下的纯电动车业务进行整合，并计划在中国安徽省建立一个新的生产基地，以期打造“东方狼堡”，即东方版的“汽车制造中心”。
据悉，此次整合是为了更好地应对全球汽车行业向电动化转型的趋势，同时也是大众汽车集团为了满足中国市场的需求，特别是新能源汽车市场的快速增长。安徽作为中国东部的重要工业基地，拥有良好的工业基础和物流条件，是大众汽车集团选择在此建立生产基地的重要因素。
大众汽车集团表示，“东方狼堡”的建立将采用最先进的技术和生产流程，旨在生产高附加值、高性能的纯电动车型，以满足全球市场的需求。同时，这一战略举措也是大众汽车集团在中国市场深化本土化战略的重要一步，旨在通过与中国当地供应商和合作伙伴的紧密合作，提高生产效率，降低成本，并加速新产品的研发和上市速度。
大众汽车集团预计，“东方狼堡”的建成将不仅提升其在新能源汽车领域的竞争力，也将对全球汽车产业的发展产生积极影响。随着“东方狼堡”的逐步落成，大众汽车集团有望在未来的市场竞争中占据更有利的地位，推动整个行业的可持续发展。
英语如下：
News Title: “Volkswagen Anhui’s New Layout: Eastern Wolfburg Unveiled”
Keywords: Volkswagen Electric Vehicle, Anhui Plant Construction, Eastern Wolfburg
News Content: [36Kr Exclusive] Recently, the globally renowned automotive manufacturer Volkswagen Group announced a significant strategic adjustment, integrating its pure electric vehicle business and planning to establish a new production base in Anhui Province, China, aiming to build “Eastern Wolfburg,” an eastern version of “the Automotive Manufacturing Hub.”
It is reported that this integration is aimed at better responding to the trend of the global automotive industry’s transformation towards electrification, as well as meeting the needs of the Chinese market, particularly the rapid growth of the new energy vehicle market. Anhui, as an important industrial base in eastern China, boasts a solid industrial foundation and logistics conditions, which are important factors for Volkswagen Group to choose to establish a production base here.
Volkswagen Group stated that the establishment of “Eastern Wolfburg” will utilize the most advanced technology and production processes, aiming to produce high-value, high-performance pure electric vehicles to meet global market demand. At the same time, this strategic move is also an important step for Volkswagen Group to deepen its localization strategy in the Chinese market, aiming to enhance production efficiency, reduce costs, and accelerate the development and launch speed of new products through close cooperation with local suppliers and partners in China.
Volkswagen Group expects that the completion of “Eastern Wolfburg” will not only enhance its competitiveness in the new energy vehicle sector but also have a positive impact on the development of the global automotive industry. As “Eastern Wolfburg” gradually comes into fruition, Volkswagen Group is expected to occupy a more favorable position in future market competition and promote the sustainable development of the entire industry.
【来源】https://36kr.com/p/2908291970997126
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