正文：
近日，一家位于市中心的商场为了吸引顾客，采取了不正当手段，即对品牌商品进行不合理的大幅降价促销。这一做法引起了奢侈品牌路易威登（LV）的不满，品牌方认为商场的降价行为严重损害了其品牌价值和形象。
LV方面表示，奢侈品牌的商品价格体系是经过严格的市场调研和品牌定位后确定的，每个价格点都承载着品牌的历史、文化和价值。商场无端降价不仅破坏了市场价格秩序，也让消费者对奢侈品价值的认知产生混淆，长此以往将对品牌的长期发展造成不利影响。
对此，LV已经向商场发出正式抗议，要求其立即停止降价行为，并采取措施消除已经造成的影响。LV方面强调，将与商场进行沟通，寻求一个双方都能接受的解决方案，以维护品牌的合法权益。
同时，LV也呼吁消费者在购买奢侈品时，应当尊重品牌的价值和价格体系，通过正规渠道购买正品，以支持正品品牌的发展和创新。
此次事件再次提醒了市场参与者，无论是在价格策略还是市场操作上，都应当遵循市场规则和商业道德，确保市场的健康有序发展。
英语如下：
Title: “Luxury Brand LV Responds to Massive Discounting in Retail Shops”
Keywords: Retail Price Cuts, LV Protest, Media Attention
News Content:
Recently, a downtown shopping mall took an unfair approach to attract customers by offering unreasonable and substantial discounts on brand merchandise. This practice has caused discontent among luxury brands, with Louis Vuitton (LV) leading the charge. The brand feels that the mall’s discounting is a serious affront to its brand value and image.
LV has stated that the pricing system for luxury goods is meticulously determined after thorough market research and brand positioning. Each price point carries the history, culture, and value of the brand. Unfounded price cuts by the mall not only disrupt the market’s order but also confuse consumers’ understanding of the value of luxury goods, which could have a detrimental impact on the brand’s long-term development.
In response, LV has issued a formal protest to the mall, demanding an immediate cessation of the discounting and measures to mitigate the damage already done. LV has emphasized its intention to communicate with the mall and seek a mutually acceptable solution to protect the brand’s legal rights.
Additionally, LV has called upon consumers to respect the brand’s value and pricing system when purchasing luxury goods. It encourages consumers to buy genuine products through legitimate channels to support the growth and innovation of genuine brands.
This incident serves as a reminder to market participants that both pricing strategies and market operations should adhere to market rules and commercial ethics to ensure the healthy and orderly development of the market.
【来源】https://36kr.com/p/2905942696057478
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