氪星晚报，北京，2023年6月15日 —— 今日，360集团创始人周鸿祎在接受采访时表示，大型语言模型（大模型）技术的发展为360公司提供了新的商业模式转型的可能性。周鸿祎指出，随着技术的进步，大模型可以在多个领域提供更加个性化和专业的服务，从而帮助360公司从传统的广告模式向付费订阅模式转型。
周鸿祎进一步解释说，大模型可以应用于360的各种产品和服务中，例如在安全软件中提供定制化的安全解决方案，或者在搜索引擎中提供更加精准的信息检索服务。这些服务的个性化特征将吸引用户愿意为此支付订阅费用。
与此同时，腾讯公司今日宣布，已经申请注册多枚与脱口秀相关的商标，其中包括“脱口秀”和“TA的朋友们”等系列商标。这一举措表明腾讯有意进军脱口秀市场，通过这一新兴的娱乐形式吸引更多年轻用户。腾讯方面表示，这些商标的注册是为了确保公司能够更好地开发和推广脱口秀相关的内容和产品。
腾讯的这一举动也反映了当前文化娱乐行业对创新内容的渴求。脱口秀作为一种新兴的表演形式，以其独特的幽默感和贴近生活的内容受到了广泛的欢迎。腾讯此举旨在通过原创内容和品牌打造，在竞争激烈的娱乐市场中占据一席之地。
随着科技的发展和用户需求的多样化，传统媒体和互联网公司正不断探索新的商业模式和内容形式，以满足用户日益增长的信息和娱乐需求。未来，我们有望看到更多创新的产品和服务面世，为用户带来更加丰富和个性化的体验。
英语如下：
News Title: “Zhou Hongyi Eyes Transformation with Large Models: 360 May Shift to Paid Subscription Platform”
Keywords: 360 Transformation, Tencent Trademark, Talk Show
News Content:
Evening Star, Beijing, June 15, 2023 — Today, Zhou Hongyi, founder of the 360 Group, stated during an interview that the development of large language model (LLM) technology has offered the possibility of a new business model transformation for 360. Zhou Hongyi pointed out that with technological advancements, LLMs can provide more personalized and professional services in various fields, thereby helping 360 transition from traditional advertising models to a paid subscription model.
Zhou Hongyi further explained that LLMs can be applied to various products and services of 360, such as providing customized security solutions in security software or more precise information retrieval services in search engines. The personalized features of these services will attract users to pay for subscription fees.
Meanwhile, Tencent announced today that it has applied to register multiple trademarks related to talk shows, including “Talk Show” and “TA’s Friends” series. This move indicates Tencent’s intention to enter the talk show market, attracting more young users through this emerging form of entertainment. Tencent officials stated that the registration of these trademarks is to ensure the company can better develop and promote talk show-related content and products.
Tencent’s move also reflects the current entertainment industry’s thirst for innovative content. As a new form of performance, talk shows have gained widespread popularity due to their unique sense of humor and close-to-life content. Tencent’s action aims to secure a place in the competitive entertainment market through original content and brand building.
As technology advances and user needs become more diverse, traditional media and internet companies are continuously exploring new business models and content formats to meet the growing information and entertainment needs of users. In the future, we can expect to see more innovative products and services emerge, offering users richer and more personalized experiences.
【来源】https://36kr.com/p/2903103145253767
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