数字经济已成为推动经济增长的重要引擎。近日，中国经济网评论员臧梦雅指出，培育和壮大数字消费新场景，不仅是当前顺应数字化发展和消费升级趋势的现实需要，更是未来促进经济转型和社会发展的重要方向。数字消费的兴起，不仅改变了人们的消费习惯和消费方式，还在多个领域为消费者提供了日益丰富的消费场景，如“社交电商”和“虚拟试衣间”等。
国家近期密集发布的文件，如《关于打造消费新场景培育消费新增长点的措施》和《关于促进服务消费高质量发展的意见》，都强调了丰富消费场景、培育消费新增长点的重点，显示出我国促进消费升级、扩大内需的决心。
随着我国网络购物用户规模的不断扩大，数字消费需求持续增长，企业也在积极更新管理流程和生产方式，推动相关产业和行业转型升级。在全球范围内，新兴技术的快速迭代正加速赋能千行百业，尤其是人工智能的大规模应用，将进一步精准描述消费者画像，刷新消费认知和体验。
然而，数字消费场景的多元化也带来了数据安全风险、隐私泄露等新挑战。为了保障“数字消费”安全，需要进一步完善政策，提升数字治理能力，构筑坚实防线。
党的二十届三中全会通过的《决定》要求加快构建促进数字经济发展体制机制，多地正加大投入，推动新型基础设施建设，从提升算力供给、加强科技支撑等方面，助力数字经济发展。
未来，我们应从创新数字消费场景出发，充分利用新兴技术，让数字技术、人工智能等科技与实体经济充分融合，不断提升优质商品和服务供给，激发经济增长新活力。同时，也要注重防范风险，确保数字经济的健康发展。
英语如下：
News Title: “New Scenes of Digital Consumption: A New Engine for China’s Economic Transformation”
Keywords: Digital Consumption, Economic Transformation, Innovation Scenes
News Content:
The digital economy has become an important driver of economic growth. Recently, Zang Mengya, a commentator at the Economic Daily News, pointed out that cultivating and expanding new scenes of digital consumption is not only a practical need to respond to the trend of digital development and consumption upgrading at present, but also an important direction for future economic transformation and social development. The rise of digital consumption has not only changed people’s consumption habits and patterns, but has also provided consumers with increasingly rich consumption scenes in various fields, such as “social e-commerce” and “virtual fitting rooms.”
Recent policy documents released by the government, such as “Measures for Creating New Scenes of Consumption and Cultivating New Growth Points” and “Opinions on Promoting High-Quality Development of Service Consumption,” all emphasize the importance of enriching consumption scenes and cultivating new growth points, showcasing China’s determination to promote consumption upgrading and expand domestic demand.
With the continuous expansion of the scale of online shopping users in China and the sustained growth of digital consumption demand, enterprises are actively updating management processes and production methods to drive the transformation and upgrading of related industries and sectors. Globally, the rapid iteration of emerging technologies is accelerating the empowerment of all sectors of the economy, especially the large-scale application of artificial intelligence, which will further precisely describe consumer profiles and refresh consumer awareness and experience.
However, the diversity of digital consumption scenes also brings new challenges such as data security risks and privacy leaks. To ensure the safety of “digital consumption,” it is necessary to further improve policies, enhance digital governance capabilities, and build a solid defense line.
The Decision passed at the Third Plenary Session of the 20th Central Committee requires speeding up the construction of a system and mechanism to promote the development of the digital economy, and various regions are increasing their investment to push forward the construction of new infrastructure, helping the digital economy develop by improving computing power supply, strengthening technological support, and other aspects.
In the future, we should start from innovating digital consumption scenes, make full use of emerging technologies, and enable digital technology, artificial intelligence, and other technologies to fully integrate with the real economy, continuously improve the supply of high-quality goods and services, and stimulate new vitality for economic growth. At the same time, we should also pay attention to preventing risks to ensure the healthy development of the digital economy.
【来源】http://www.chinanews.com/cj/2024/08-10/10266793.shtml
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