在中国传统节日“七夕”之际，中新社记者前往安徽省六安市裕安区丁集镇，探访这座中国最大的婚纱礼服制造和销售中心之一。丁集镇凭借其得天独厚的区位优势，紧抓长三角产业转移的机遇，不断升级幸福产业链，闯出了一条“小乡村·大产业”的发展之路。
丁集镇婚纱礼服行业及上下游产业链企业多达500余家，婚纱礼服电商销售店铺更是超过600家。丁集镇党委副书记宗启焰介绍，2023年丁集婚纱礼服年订单量超过500万件，占中国婚纱礼服市场的30%左右。其中，外单生产企业20余家，年订单量40余万单。
丁集镇抓住苏州婚纱产业转移的机遇，投资21亿元人民币建设“中国·丁集婚纱小镇”，将婚纱产销、婚俗文化、婚纱摄影等汇聚于此，形成了完整的产业链条。随着婚纱产业链条的不断健全和产业结构持续优化，经营模式也在不断升级，“直播带货”“网红经济”等新业态在丁集呈现良好发展势头。
作为丁集最早从事婚纱行业的人之一，商会会长、新时代婚纱厂负责人许昌应见证了婚纱行业的变迁。他表示，随着市场的不断变化，婚纱需求越来越个性化，款式需要不断升级。六安忠缘婚纱礼服厂负责人许有忠也表示，他们将重点研发“新中式”市场，推出更多符合现代年轻人审美的婚纱礼服。
丁集镇的婚纱产业不仅推动了当地经济发展，也成为了乡村振兴的重要支撑。通过不断创新和适应市场变化，丁集镇正努力将“幸福链”升级为“幸福产业”，为乡村振兴贡献力量。
英语如下：
News Title: “Anhui Dingji: The Wedding Dress Town’s Happiness Chain Upgrades”
Keywords: Wedding Dress Town, Upgrade Chain, Happiness Chain
News Content:
In the midst of the traditional Chinese festival of Qixi, a Xinhua News Agency reporter visited Dingji Town, Yushan District, Sixian City, Anhui Province, to explore one of China’s largest centers for the manufacturing and sales of wedding dresses. Dingji Town, leveraging its unique geographical advantages and seizing the opportunity of industrial transfer from the Yangtze River Delta, has been continuously upgrading its happiness industry chain, forging a path of “small village, great industry” development.
The wedding dress industry in Dingji Town and its upstream and downstream enterprises number over 500, with more than 600 online wedding dress sales shops. Dingji Town’s Vice Secretary of the Party Committee, Zong Qiyan, introduced that in 2023, the annual order volume for wedding dresses in Dingji Town exceeded 5 million pieces, accounting for about 30% of the Chinese market for wedding dresses. Among them, there are over 20 foreign order manufacturers, with an annual order volume of over 400,000 pieces.
Dingji Town seized the opportunity of the wedding dress industry transfer from Suzhou and invested 2.1 billion yuan to build the “China Dingji Wedding Dress Town,” gathering wedding dress production and sales, wedding customs culture, and wedding photography, forming a complete industrial chain. As the wedding dress industry chain continues to be perfected and the industrial structure is continuously optimized, the business model is also undergoing continuous upgrades. New formats such as “live streaming e-commerce” and “influencer economy” are showing a good development momentum in Dingji.
As one of the earliest people to engage in the wedding dress industry in Dingji, the Chamber of Commerce President and the responsible person of the New Era Wedding Dress Factory, Xu Changying, witnessed the changes in the wedding dress industry. He stated that with the continuous changes in the market, the demand for wedding dresses is becoming increasingly personalized, and the styles need to be continuously upgraded. The responsible person of the Hunan Zhongyuan Wedding Dress Factory, Xu Youzhong, also mentioned that they will focus on developing the “New Chinese Style” market and launch more wedding dresses that conform to the aesthetic taste of modern young people.
The wedding dress industry in Dingji Town not only promotes the local economic development but also becomes an important support for rural revitalization. By continuously innovating and adapting to market changes, Dingji Town is striving to upgrade the “happiness chain” to a “happiness industry” and contribute to rural revitalization.
【来源】http://www.chinanews.com/cj/2024/08-10/10266871.shtml
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