国产邮轮引领旅游新时尚，成为国货新销路
随着首艘国产大型邮轮“爱达·魔都号”商业首航的圆满成功，国产邮轮不仅在市场上占据了重要份额，还引领了旅游的新时尚，成为国货新销路的重要推动者。据统计，自今年1月1日运营至今，“爱达·魔都号”已完成超过50个航次，服务游客超20万人，占全国邮轮旅游市场的40%左右。
邮轮的火爆不仅让游客享受到一站式的旅游体验，也使得邮轮母港城市——上海成为热门旅游目的地。据统计，上海吴淞口国际邮轮港前6个月接待游客量占全国七成，预计全年接待量将达到150万人次。
国产邮轮的兴起不仅为游客提供了新的旅游选择，也为国货打开了新的销售渠道。邮轮的食材采购需求巨大，仅一个航次的物资采购就达200多万元，这对于国货特别是食品行业来说，是一个巨大的市场机遇。国产邮轮的成功运营，不仅提升了国产品牌的国际形象，也为国内企业提供了新的销售增长点。
国产邮轮的兴起，不仅带动了旅游业的发展，也为国货带来了新的销售机遇。随着国产邮轮品牌的不断壮大，预计未来将会有更多的国货品牌通过邮轮这一平台走向世界，展现中国制造的实力。
英语如下：
News Title: “Domestic Cruise Ships Lead the New Fashion of Travel”
Keywords: Cruise Tourism, Domestic Cruise Ships, Shanghai Port
News Content: Domestic cruise ships are leading the new fashion of travel and becoming a new sales outlet for domestic brands.
With the successful commercial debut of the first domestically built large cruise ship, “Ida Shanghai,” domestic cruise ships have not only secured a significant market share but have also led the new fashion of travel, serving as an important driver for new sales outlets for domestic brands. According to statistics, since its operation began on January 1 this year, the “Ida Shanghai” has completed over 50 voyages and served more than 200,000 tourists, accounting for about 40% of the national cruise tourism market.
The popularity of cruise ships not only allows tourists to enjoy a one-stop travel experience but also makes the home port city of the cruise ships—Shanghai—a hot tourist destination. Statistics show that the Shanghai Wusongkou International Cruise Terminal has welcomed tourists accounting for about 70% of the national total in the first six months, with an expected annual reception of 1.5 million tourists.
The rise of domestic cruise ships not only offers tourists new travel options but also opens up new sales channels for domestic goods. The huge demand for food and supplies on cruise ships means that the procurement for a single voyage can reach over 2 million yuan, which presents a huge market opportunity, especially for the food industry, for domestic goods. The successful operation of domestic cruise ships not only enhances the international image of domestic brands but also provides domestic enterprises with new growth points for sales.
The rise of domestic cruise ships not only drives the development of the tourism industry but also brings new sales opportunities to domestic goods. As the brand of domestic cruise ships continues to grow, it is expected that more domestic brands will go global through the cruise ship platform, showcasing the strength of Chinese manufacturing.
【来源】http://www.chinanews.com/cj/2024/08-11/10267232.shtml
Views: 1