中新社银川8月11日电 (杨迪 何欣怡)“我认为宁夏葡萄酒已达世界一流水平，我们已经看到它们在全球各地的餐厅中受到认可。”国际葡萄与葡萄酒组织(OIV)总干事约翰·巴克日前在银川接受采访时表示，随着宁夏乃至中国在全球葡萄酒市场上继续树立品牌地位，这种愈受认可的趋势会持续下去。
8月10日，宁夏银川，国际葡萄与葡萄酒组织(OIV)总干事约翰·巴克(右)接受媒体采访。何欣怡 摄
8月9日至11日，第四届中国(宁夏)国际葡萄酒文化旅游博览会在宁夏举行，约翰·巴克受邀出席，并考察宁夏贺兰山东麓葡萄酒产区。
中国是全球葡萄种植面积第三大国家、葡萄酒消费量第八大国家以及第一大鲜食葡萄生产国。约翰·巴克透露，中国预计将于今年11月成为国际葡萄与葡萄酒组织(OIV)的第51个成员国。
约翰·巴克表示，宁夏贺兰山东麓是中国葡萄酒复兴的重要一环。“尽管宁夏贺兰山东麓葡萄酒产区崛起不久，但其发展势头却非常惊人，已赢得国际社会的广泛关注与赞誉。在众多国际葡萄酒大赛与展会上，宁夏葡萄酒品质非凡、屡获殊荣，进一步巩固了贺兰山东麓世界级葡萄酒产区的地位。”
“这是我第一次来到宁夏，这里有适合酿酒葡萄生长的土壤和气候，独特的自然条件造就了宁夏葡萄酒独特的风格。”约翰·巴克表示，他注意到当地葡萄酒界对“风土”的探讨，“‘风土’这一概念技术性强却又充满诗意，融合了气候、土地、葡萄与人多个方面。宁夏葡萄酒行业的同仁们致力于深入了解当地的独特‘风土’，酿造出了‘独具中国特色的葡萄酒’”。
约翰·巴克表示，在宁考察期间，他了解到当地在葡萄酒产业领域采取的可持续发展措施，如大规模绿化、种植，技术转型等。“葡萄酒行业的发展也为当地提供了就业机会，促进了经济发展。”约翰·巴克说。
约翰·巴克建议，宁夏贺兰山东麓葡萄酒产区需继续加强对消费者的研究和洞察，推出更贴合消费者偏好的产品。同时也要关注营销创新，提高品牌知名度，进一步增强消费者对宁夏葡萄酒的认可。(完)
英语如下：
News Title: “Ningxia Wines Rise to World-Class Status”
Keywords: Ningxia Wine, World-Class, OIV Praise
News Content:
CAIRO, Aug. 11 (Xinhua) — “I believe that Ningxia wines have reached world-class standards, and we have seen them being recognized in restaurants around the globe,” said John Bakker, the director-general of the International Organization of Vine and Wine (OIV), in an interview in Yinchuan, Ningxia Hui Autonomous Region.
He added that as Ningxia and China continue to establish their brand status in the global wine market, the trend of increasing recognition will continue.
On August 10, John Bakker, the director-general of the OIV, was interviewed by media in Yinchuan. Photo provided by He Xinyi.
From August 9 to 11, the Fourth China (Ningxia) International Wine, Tourism and Culture Expo was held in Ningxia, where John Bakker was invited to attend and inspect the Ningxia Hexi wine region in the eastern slope of the Helan Mountains.
China is the third largest country in grape cultivation area, the eighth largest in wine consumption, and the largest producer of fresh grapes in the world. John Bakker revealed that China is expected to become the 51st member of the OIV in November this year.
John Bakker said that the Ningxia Hexi wine region is an important part of China’s wine revival. “Although the Ningxia Hexi wine region has recently emerged, its development momentum is very astonishing, and it has won widespread attention and praise from the international community. At numerous international wine competitions and exhibitions, Ningxia wines have excelled in quality and won numerous awards, further solidifying the status of the Helan Mountains wine region as a world-class wine producing area.”
“This is my first visit to Ningxia, where there are suitable soil and climatic conditions for wine grape cultivation,” John Bakker said. “The unique natural conditions have created a unique style for Ningxia wines.” He noted that local wine producers in Ningxia have been exploring the concept of ‘terroir,’ which is technically strong yet poetic, integrating aspects such as climate, land, grapes, and people. The industry in Ningxia is dedicated to a deep understanding of the unique ‘terroir’ of the region, producing wines that are ‘distinctively Chinese.’
John Bakker said during his visit to Ningxia, he learned about the sustainable development measures taken by the local wine industry, such as large-scale afforestation, plantation, and technological transformation. “The development of the wine industry has also provided employment opportunities and promoted economic growth for the local area,” John Bakker said.
John Bakker suggested that the Ningxia Hexi wine region should continue to strengthen its research and insights into consumers, introducing products that better match consumer preferences. He also emphasized the importance of marketing innovation to enhance brand recognition and further strengthen consumer recognition of Ningxia wines. (完)
【来源】http://www.chinanews.com/cj/2024/08-11/10267273.shtml
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