随着国内桨板运动的兴起，水上运动市场迎来了新的增长点。根据最新报道，国内桨板销量激增，企业满负荷生产，休闲板和全能板尤其受到消费者欢迎。这一趋势反映了国内民众对健康生活方式的追求和对户外运动的热爱。
浙江台州的一家体育用品公司负责人郑存泼表示，近年来国内桨板需求逐年增加，其公司在山东威海的工厂自今年4月以来一直处于满负荷运转状态。随着国内桨板运动的普及，桨板品牌也在不断提升产品设计，以满足消费者的个性化需求。
上海市奉贤区的一家休闲运动用品公司常务副总裁王之霖透露，今年内销市场增长显著，尤其是针对儿童、女性和入门级桨板的特殊款式需求增加。家庭类消费也成为市场增长的重要驱动力，占到30%的比例。
业内人士指出，桨板运动正逐步走向大众化，显示出强大的市场潜力和发展前景。根据数据，截至2023年底，全国注册的桨板俱乐部已超过300家，而全球桨板市场规模也在持续增长，预计到2030年将达到65亿元。
这一现象不仅促进了相关体育用品企业的生产，也为国内水上运动产业的发展注入了新的活力。随着民众健康意识的提高和户外活动的普及，预计未来桨板运动的市场需求将持续增长。
英语如下：
News Title: “Domestic Stand-Up Paddleboard Boom Spurs Full-Load Production”
Keywords: Stand-Up Paddleboard Boom, Capacity Full, Consumption Increase
News Content:
As stand-up paddleboarding (SUP) gains popularity in China, the water sports market is experiencing a new surge in growth. According to the latest reports, the domestic sales of stand-up paddleboards have surged, with manufacturers operating at full capacity, particularly favored by consumers are leisure and all-around models. This trend reflects the Chinese public’s pursuit of a healthy lifestyle and their love for outdoor sports.
Zheng Cunpo, the general manager of a sports goods company in Taizhou, Zhejiang, stated that the demand for stand-up paddleboards in China has been increasing year by year, and his factory in Weihai, Shandong, has been running at full capacity since April this year. With the widespread popularity of stand-up paddleboarding, paddleboard brands are also improving their product designs to meet the personalized needs of consumers.
Wang Zhilin, the Executive Vice President of a leisure sports goods company in Fengxian District, Shanghai, revealed that the inbound market has seen significant growth this year, with an increase in demand for special styles targeting children, women, and entry-level paddleboards. Family-oriented consumption has also become an important driving force for market growth, accounting for 30% of the total.
Industry insiders pointed out that stand-up paddleboarding is gradually becoming mainstream, indicating strong market potential and a promising future. As of the end of 2023, over 300 stand-up paddleboard clubs have been registered nationwide, and the global market for SUP is also growing, expected to reach 6.5 billion yuan by 2030.
This phenomenon not only stimulates the production of related sports goods companies but also injects new vitality into the development of China’s water sports industry. As public awareness of health and the popularity of outdoor activities continue to rise, it is expected that the market demand for stand-up paddleboarding will continue to grow in the future.
【来源】http://www.chinanews.com/cj/2024/08-11/10267109.shtml
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