近年来，随着青年一代对自然和乡村生活的向往，他们逐渐成为推动乡村文旅发展的中坚力量。他们不仅将城市的创新理念带到乡村，还与乡村的文化资源相结合，创造出独特的旅游产品。8月9日至10日，在浙江玉环举行的诗意栖居·“宿”说青年2024浙江(台州)乡村文旅运营大讲堂上，专家和学者们深入探讨了青年如何在乡村发展中发挥作用，以及如何通过文旅融合促进乡村的可持续发展。
浙江省文化广电和旅游厅副厅长李新芳在活动中表示，希望通过此次活动搭建起乡村与青年之间的“鹊桥”，将青年的创意与活力与乡村的资源与潜力相结合，共同创造出更多共富的成果。他特别提到，青年应该在乡村旅游中发挥创新精神，开发新的旅游产品和业态，以适应市场的变化和游客的需求。
大地风景文旅集团副总裁、大地乡居总经理李霞认为，乡村旅游不仅仅是与自然风景的连接，更重要的是与当地文化的连接。她指出，乡村拥有丰富的非物质文化遗产和传承人，这些都是乡村旅游的独特资源。通过与这些资源的结合，可以创造出更加具有治愈力和吸引力的旅游产品。
宁波乡遇文化旅游发展有限公司乡村运营师余恩如也强调了乡村运营的专业性。他表示，乡村运营涉及多个学科和专业，需要新鲜的血液和专业人才来注入活力。黄靖夫妇创办的“寒舍迴塘”民宿就是一个成功的例子，他们将侨乡文化和乡村文化融合，推出了一系列具有侨乡侨味的菜品，获得了市场的认可。
通过这样的活动，不仅为青年提供了展示才华的舞台，也为乡村文旅的发展注入了新的活力。乡村与青年的携手合作，正逐渐成为推动乡村经济和社会发展的新动力。
英语如下：
News Title: “Zhejiang Bridges the Gap: Rural Areas and Youth Co-paint a New Chapter in Cultural and Tourism”
Keywords: Rural Areas, Youth, Cultural and Tourism
News Content: In recent years, as the youth generation yearns for nature and rural life, they have gradually become the backbone of promoting the development of rural cultural and tourism. They not only bring urban innovation concepts to rural areas but also combine them with local cultural resources to create unique tourism products. During the “Poetic Residence·Saying Youth 2024 Zhejiang (Taizhou) Rural Cultural and Tourism Operation Summit” held in Yuchan, Zhejiang, from August 9 to 10, experts and scholars delved into how youth can play a role in rural development and how cultural and tourism integration can promote the sustainable development of rural areas.
During the event, Li Xinfang, the Deputy Director of the Zhejiang Provincial Department of Culture, Radio, Television, and Tourism, stated that the aim of the event was to build a bridge between rural areas and youth, combining the creativity and vitality of the youth with the resources and potential of rural areas to jointly create more outcomes for common prosperity. He particularly mentioned that youth should bring innovative spirit to rural tourism, developing new products and business models to adapt to market changes and visitor needs.
Li Xia, Vice President of Dafeng Shitong Cultural Tourism Group and General Manager of Dafeng Xiangju, believes that rural tourism is not just about connecting with natural scenery; it’s more about connecting with local culture. She pointed out that rural areas have abundant intangible cultural heritage and inheritors, which are unique resources for rural tourism. By combining with these resources, it is possible to create more healing and attractive tourism products.
Yu Enru, a rural operation expert at Ningbo Xiangyu Cultural Tourism Development Co., Ltd., also emphasized the professionalism of rural operation. He stated that rural operation involves multiple disciplines and specialties, and it requires fresh blood and professional talents to inject vitality. The couple Huang Jing and his wife, who founded “Han Shu Hui Tang”民宿, is a successful example. They integrated overseas Chinese culture and rural culture, launching a series of dishes with overseas Chinese flavor, which has been recognized by the market.
Through such events, not only do they provide a stage for youth to showcase their talents, but they also inject new vitality into the development of rural cultural and tourism. The collaboration between rural areas and youth is gradually becoming a new driving force for the economic and social development of rural areas.
【来源】http://www.chinanews.com/sh/2024/08-10/10266984.shtml
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