七夕佳节，国风与文博元素的花束成为时尚新宠
随着国风文化的兴起和文博热持续升温，今年的七夕节，多家博物馆与美团联合推出了带有传统元素的新中式花束，吸引了众多消费者的目光。
在北京工作的唐先生是一位国风爱好者，每年七夕都会为太太挑选特别的礼物。今年，他在美团平台上的“小春日和”花店订购了一款名为“敦煌博物馆联名款塞上鸾歌”的新中式花束。这款花束不仅融合了13朵玫瑰，还融入了敦煌文博元素，令唐先生的太太惊喜不已。
美团闪购与河南博物院、成都博物馆和敦煌市博物馆合作，推出了多款文博主题花束，满足消费者对多元鲜花的需求，同时也助力国风文化的繁荣。这些花束的设计灵感来源于各博物馆的馆藏文物，如成都博物馆的“西厢记皮影花束”，河南博物院的“粉彩荷花吸杯花束”，以及敦煌市博物馆的“敦煌文化联名款花束”，都是通过鲜花传递传统文化的经典之作。
成都“喜番礼”花店与成都三花川剧艺术传承中心合作，推出了一系列川剧主题花束，将川剧服饰色彩和戏曲风格特点融入鲜花设计中，以花为媒，传承传统文化。
即时零售平台美团闪购为花店提供了经营助力，使得这些新中式花束得以在全国范围内销售，不仅传播了国风文化，也为花店带来了更多的生意机遇。
随着国风文化的不断深入人心，这些融合传统元素的新中式花束，无疑将成为七夕节的新时尚。
英语如下：
News Title: “Qixi New Trend: Chinese-Style Flower Bouquets Soar in Sales”
Keywords: Chinese Style, Cultural and Museums, New Chinese-Style Flower Bouquets
News Content:
On the Qixi Festival, flower bouquets infused with Chinese style and cultural museum elements have become the latest fashion craze.
As the popularity of Chinese style culture surges and the craze for cultural museums continues to heat up, this year’s Qixi Festival saw multiple museums partnering with Meituan to launch new Chinese-style flower bouquets with traditional elements, capturing the attention of numerous consumers.
Mr. Tang, who works in Beijing and is a fan of Chinese style culture, always chooses special gifts for his wife on Qixi. This year, he ordered a “Dunhuang Museum Collaborative ‘Borderland Lark'” new Chinese-style flower bouquet from the Meituan platform’s “Xiao Qing Ri Hai” flower shop. This bouquet, which combines 13 roses, also incorporates elements of the Dunhuang Museum, delighting Mr. Tang’s wife.
Meituan Express teamed up with the Henan Museum, Chengdu Museum, and the Dunhuang City Museum to launch a variety of cultural museum-themed flower bouquets, meeting the diverse needs of consumers for flowers while also contributing to the flourishing of Chinese style culture. The design inspiration for these bouquets comes from the collections of each museum, such as the “Xiang Jing Ji Pi Ying Flower Bouquet” from the Chengdu Museum, the “Pink Glazed Lotus Flower Cup Flower Bouquet” from the Henan Museum, and the “Dunhuang Culture Collaborative ‘Borderland Lark’ Flower Bouquet” from the Dunhuang City Museum, all of which are masterpieces for conveying traditional culture through flowers.
The Chengdu flower shop “Xihuan Li” collaborated with the Chengdu Sanhua Chuanju Art Heritage Center to launch a series of Chuanju-themed flower bouquets, integrating the color of Chuanju costumes and the characteristics of the opera style into the floral design, using flowers as a medium to preserve traditional culture.
The immediate retail platform Meituan Express has provided business support for flower shops, enabling these new Chinese-style flower bouquets to be sold nationwide, not only spreading Chinese style culture but also bringing more business opportunities to flower shops.
As Chinese style culture continues to gain popularity, these flower bouquets infused with traditional elements are undoubtedly set to become the new fashion of the Qixi Festival.
【来源】http://www.chinanews.com/cj/2024/08-10/10266961.shtml
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