新疆，这片被誉为“新疆是个好地方”的神秘土地，以其独特的自然风光和深厚的文化底蕴吸引了国内外游客的青睐。据自治区文化和旅游厅最新统计数据显示，2024年前7个月，新疆共接待国内外游客1.65亿人次，同比增长15.16%，实现旅游收入1868.51亿元，同比增长28.53%。这一数据标志着新疆旅游市场持续保持强劲增长势头，成为全国旅游市场的亮点之一。
今年前7个月，新疆旅游亮点纷呈。入境旅游方面，亚洲国家和邻国成为主要客源国，其中哈萨克斯坦、马来西亚、泰国位居前三。疆外游客中，川渝、江浙、珠三角地区以及部分援疆省市成为主要客源地。重点景区如喀什古城景区、赛里木湖景区、喀纳斯景区等接待游客人数持续攀升。同时，旅游业态不断丰富，冰雪游、避暑游、自驾游、研学游、低空游等特色旅游产品受到游客的欢迎。
为了提升旅游服务质量，新疆实施了旅游服务质量提升年行动，针对“物价、厕所、甩团”三大专项整治和“餐饮、住宿、交通、安全、服务品牌、入境旅游”六大提升行动，解决了一系列影响旅游服务质量的问题。通过规范旅游市场定价，调整景区门票及配套交通服务价格，确保旅游市场价格稳定。同时，新疆还加大了对旅游厕所的改善力度，计划新建和改造提升旅游厕所，以提升游客的体验。此外，公安、市监等部门对“甩团”等违法违规行为进行了重拳整治，确保旅游市场的平稳有序。
在拓展旅游宽度和深度方面，新疆通过“旅游+影视”“旅游+体育”等模式，进一步丰富旅游产品。例如，春晚喀什分会场的“长尾效应”延续，迷你剧《我的阿勒泰》、电影《传说》的火爆出圈，以及“乘着歌声去旅行”“跟着演艺去旅行”“跟着赛事去旅行”等新时尚的兴起，都为新疆旅游增添了新的活力。
自治区旅游发展大会的成功举办，以及独库公路的提前开通，使得新疆旅游旺季提前到来，旅游市场呈现蓬勃发展的良好态势。此外，新疆还通过多种形式的文化旅游宣传推介活动，如新疆春季旅游博览会、新疆特种旅游节、中国—亚欧博览会“中外文化展示周”、国际旅行商大会等，以及赴卡塔尔、阿联酋、科威特等国家开展文化交流和旅游推介，有效提升了“新疆是个好地方”的品牌影响力。
展望未来，新疆将继续努力，力争实现接待游客3亿人次的目标，为推动新疆乃至全国旅游业的繁荣发展作出积极贡献。
英语如下：
News Title: “Tourism in Xinjiang Welcomes 165 Million Visitors, with Robust Growth”
Keywords: Tourism in Xinjiang, Robust Growth, International Cooperation
News Content: Xinjiang, a mysterious land renowned as “a good place in Xinjiang,” attracts domestic and international tourists with its unique natural landscapes and profound cultural heritage. According to the latest statistics from the Xinjiang Uygur Autonomous Region’s Ministry of Culture and Tourism, from January to July 2024, Xinjiang welcomed 165 million visitors, representing a year-on-year increase of 15.16%, and generated tourism revenue of 186.851 billion yuan, a growth of 28.53%. This data marks a sustained strong growth momentum in the Xinjiang tourism market, becoming a highlight of the national tourism market.
In the first seven months of this year, Xinjiang tourism shone with numerous highlights. In terms of inbound tourism, Asian countries and neighboring nations became the main source countries, with Kazakhstan, Malaysia, and Thailand ranking in the top three. Outbound tourists, including those from Sichuan and Chongqing, Jiangsu and Zhejiang, Pearl River Delta regions, and some援助新疆的省市, were the main source areas. Tourist numbers at key scenic spots such as the Kashi Ancient City Scenic Area, Saihailiao Lake Scenic Area, and Kanas Lake Scenic Area continued to climb. At the same time, the tourism industry continued to diversify, with special tourism products such as winter sports, summer vacation, self-driving tours, study tours, and low-altitude tours gaining popularity among tourists.
To improve tourism service quality, Xinjiang implemented the Action Year for Tourism Service Quality Improvement, focusing on three major rectifications of “pricing, toilets, and shirking groups” and six actions for improvement, including “catering, accommodation, transportation, safety, service brands, and inbound tourism,” to solve a series of issues affecting the quality of tourism service. By standardizing the pricing of the tourism market, adjusting the prices of scenic spot tickets and accompanying transportation services, and ensuring market price stability, Xinjiang also increased its efforts to improve tourism toilets, planning to build and upgrade them, to enhance the visitor experience. In addition, departments such as public security and market supervision have vigorously rectified illegal and irregular behaviors such as “shirking groups,” ensuring a stable and orderly tourism market.
In expanding the width and depth of tourism, Xinjiang further enriched tourism products through models such as “Tourism + Film” and “Tourism + Sports.” For example, the “long-tailed effect” of the Spring Festival Gala in Kashgar was sustained, and mini-series such as “My Altay” and movies such as “Legend” became popular, as well as the emerging trends such as “Traveling with Songs,” “Traveling with Performing Arts,” and “Traveling with Competitions,” which added new vitality to Xinjiang tourism.
The successful hosting of the Xinjiang Tourism Development Conference and the early opening of the Duiker Road brought an early arrival of the Xinjiang tourism peak season, presenting a flourishing and promising outlook for the tourism market. Additionally, Xinjiang has effectively promoted the brand influence of “a good place in Xinjiang” through various forms of cultural and tourism publicity and promotion activities, such as the Xinjiang Spring Tourism Fair, the Xinjiang Special Tourism Festival, the “Cultural Exhibition Week” of the China-Eurasia Expo, and the International Travel Industry Fair, as well as cultural exchanges and tourism promotion activities in countries such as Qatar, the United Arab Emirates, and Kuwait.
Looking to the future, Xinjiang will continue to strive to achieve the goal of welcoming 30 million visitors, making a positive contribution to the prosperous development of Xinjiang’s tourism industry and the national tourism sector.
【来源】http://www.chinanews.com/gn/2024/08-10/10266928.shtml
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