福鼎市，被誉为“世界白茶发源地”，近年来在政策与市场的双重驱动下，积极推进福鼎白茶产业的现代化改革，不断提升产品质量，拓展国际市场。
在政府的引导和企业自发的努力下，福鼎白茶不仅在国内茶博会、地方特色活动中频频亮相，还在国际舞台上大放异彩。今年7月，福鼎白茶在法国举办的“新生万物——中国非遗与当代设计展”上惊艳亮相，通过非遗技艺展示和茶艺表演，向世界展示了其独特魅力。此外，福鼎白茶还成功入选《中欧地理标志协定》，其制作技艺更是一举成为联合国教科文组织人类非物质文化遗产代表作。
在国内，福鼎市打造了公共品牌与企业品牌双驱动的发展模式。政府组团参与全国大型茶博会，举办特色茶事活动，并通过多渠道宣传推介福鼎白茶，取得了显著成效。据统计，2024年福鼎白茶品牌价值达到70.66亿元人民币，位列全国茶叶区域公用品牌第4位。同时，福鼎市还涌现出一批知名品牌，如品品香、绿雪芽等。
为了更好地引进来，福鼎市还注重提升白茶产业的内部素质。闽浙毛茶交易市场的开业和福鼎白茶原料交易中心的运营，为毛茶交易提供了更加规范、高效、安全的交易环境。这些举措不仅提升了福鼎白茶的品质，也为产业的可持续发展打下了坚实的基础。
随着福鼎白茶国际影响力的不断提升，其“走出去”的步伐也在不断加快。福鼎市将继续深化改革，推动福鼎白茶产业高质量发展，力争在国际茶叶市场中占据更加重要的位置。
英语如下：
Title: “Fuzhong White Tea: The Fragrance of Chinese Tea on the Global Stage”
Keywords:
News Content: Title: Fuzhong City Deepens Reform to Promote the Internationalization of Fuzhong White Tea
Fuzhong City, known as the “Historical Origin of White Tea in the World,” has been actively promoting the modernization reform of its Fuzhong White Tea industry under the dual incentives of policy and market. Efforts have been made to continuously improve product quality and expand the international market.
With the guidance of the government and the self-motivated efforts of enterprises, Fuzhong White Tea not only frequently appears at domestic tea exhibitions and local characteristic events but also shines on the international stage. In July this year, Fuzhong White Tea made a stunning debut at the “Birth of All Things – China Intangible Cultural Heritage and Contemporary Design Exhibition” in France. Through the display of intangible cultural heritage skills and tea ceremony performances, it showcased its unique charm to the world. Additionally, Fuzhong White Tea was successfully included in the Sino-EU Geographical Indications Agreement, and its production techniques were recognized as a masterpiece of human heritage by UNESCO.
Domestically, Fuzhong City has established a development model driven by both public and corporate brands. The government participates in large-scale tea exhibitions across the country, hosts characteristic tea events, and promotes Fuzhong White Tea through various channels, achieving significant results. According to statistics, the brand value of Fuzhong White Tea reached 7.066 billion RMB in 2024, ranking it as the 4th most valuable tea regional public brand in the country. Meanwhile, the city has seen the emergence of well-known brands such as Pingpingxiang and Lusheyasha.
To better “bring in,” Fuzhong City also focuses on enhancing the internal quality of the white tea industry. The opening of the Fujian-Zhejiang Raw Tea Trading Market and the operation of the Fuzhong White Tea Raw Material Trading Center have provided a more standardized, efficient, and secure trading environment for raw tea transactions. These measures not only enhance the quality of Fuzhong White Tea but also lay a solid foundation for the sustainable development of the industry.
As the international influence of Fuzhong White Tea continues to grow, its “going out” momentum is also accelerating. Fuzhong City will continue to deepen reform and promote the high-quality development of the Fuzhong White Tea industry, aiming to occupy a more important position in the international tea market.
【来源】http://www.chinanews.com/sh/2024/08-06/10264648.shtml
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