随着夏季的到来，紫外线愈发强烈，防晒衣市场迎来了一波新的热度。本报记者王云娜报道，防晒衣已成为众多消费者暑期必备的时尚单品。
据广东省服装服饰行业协会最新统计数据显示，今年广东省防晒衣销量预计将突破1亿件，同比增长超过60%。这一增长趋势表明，随着消费者对防晒意识的提高，防晒衣产业正迎来快速发展期。
为了满足市场需求，广东省的纺织服装企业积极创新，提升产品防晒性能。广东骆驼服饰有限公司面料研发总监罗芳珍表示，公司推出的多款防晒衣采用了原纱防晒技术，紫外线阻隔率高达98%，UPF值超过50，即使在烈日下也能保持良好的防晒效果。
此外，为了适应不同消费者的需求，防晒衣的设计也在不断向多场景延伸。海纳致尚运动服饰供应链公司推出的斗篷款防晒衣，因其细节设计适合骑电动车通勤场景，成为今年的爆款，销量达到20万件。
业内人士认为，要想在竞争激烈的市场中脱颖而出，企业必须紧跟消费者需求，不断提升产品设计和防晒性能。同时，智能化、多功能化的防晒衣也将成为未来市场的新趋势。随着科技的不断进步，防晒衣的功能和设计将更加多样化，满足不同消费者的个性化需求。
英语如下：
News Title: “Tech-Enhanced Sun Protection Clothing Market Soars in Popularity”
Keywords: Sun Protection Clothing, Tech Content, Market Heat
News Content: With the arrival of summer, the intensity of ultraviolet rays has increased, leading to a surge in the sun protection clothing market. According to a report by reporter Wang Yunna, sun protection clothing has become a must-have fashion item for many consumers during the summer vacation.
Latest statistics from the Guangdong Province Garment and Apparel Association show that the sales of sun protection clothing in Guangdong province are expected to exceed 100 million pieces this year, with a year-on-year increase of over 60%. This growth trend indicates that as consumers’ awareness of sun protection increases, the sun protection clothing industry is entering a period of rapid development.
In order to meet market demand, textile and garment enterprises in Guangdong actively innovate and enhance the sun protection performance of their products. Director of Material R&D at Guangdong Luoma Garment Co., Ltd., Luo Fangzhen, stated that the company’s sun protection clothing line features original yarn sun protection technology, with an ultraviolet blocking rate of up to 98% and an UPF value exceeding 50, ensuring effective sun protection even under intense sunlight.
In addition, to cater to the diverse needs of consumers, the design of sun protection clothing is also extending to multiple scenarios. The cape-style sun protection clothing launched by the Hai Nah Zhi Shang Sports Apparel Supply Chain Co., Ltd. has become a bestseller this year, with sales reaching 200,000 pieces, thanks to its detailed design suitable for commuting by electric bike.
Industry insiders believe that to stand out in a competitive market, companies must keep pace with consumer needs and continuously improve product design and sun protection performance. Additionally, smart and multifunctional sun protection clothing will become a new trend in the future market. As technology advances, the functions and designs of sun protection clothing will become more diverse, meeting the personalized needs of various consumers.
【来源】http://www.chinanews.com/cj/2024/08-07/10264694.shtml
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