昔日手机巨头诺基亚的授权品牌产品正在逐渐淡出市场。据IT之家报道，HMD Global正在推进“去诺基亚化”战略，而诺基亚智能电视制造商Streamview已经悄悄从其官网上删除了所有“诺基亚”品牌的电视产品。这一举动预示着未来Streamview将专注于制造法国汤姆森品牌的智能电视。
除了智能电视，诺基亚还授权其他公司生产“诺基亚”品牌的产品，包括RichGo的耳机音频产品和OFF Global的笔记本电脑产品。然而，截至目前，这两家公司尚未宣布终止“诺基亚”品牌的授权。
值得注意的是，IT之家在查询RichGo网站时发现，其关于“诺基亚”品牌耳机的信息还停留在2021年，而OFF Global自2022年后就没有再推出新的笔记本电脑。随着诺基亚授权产品的逐渐减少，未来的市场可能将很难再看到全新的诺基亚品牌民用产品。
这一趋势反映了诺基亚品牌授权策略的变化，也可能是公司战略调整的一部分。随着市场竞争的加剧和消费者需求的变化，诺基亚可能需要重新定位其品牌价值，以适应新的市场环境。
尽管如此，诺基亚在手机行业的辉煌历史仍然为人们所铭记。它的品牌影响力在一定程度上仍然存在，但如何有效地利用这一影响力，并将其转化为新的商业机会，将是诺基亚及其授权合作伙伴需要思考的问题。
总之，随着诺基亚品牌授权产品的逐渐淡出，这个曾经的手机巨头正面临着品牌重塑和市场定位的挑战。对于消费者而言，这可能意味着市场上将出现更多的品牌选择，而对于诺基亚而言，这是一个重新定义品牌价值和市场定位的重要时刻。
英语如下：
Title: “Nokia Branded Consumer Products Licensing Countdown”
Keywords: Deprivatization of Nokia, Licensing Countdown, Brand Disappearance
Content: The once dominant mobile phone giant Nokia’s licensed brand products are gradually fading from the market. According to IT Home, HMD Global is advancing its “deprivatization” strategy, and the manufacturer of Nokia smart TVs, Streamview, has quietly removed all Nokia-branded TV products from its official website. This move signals that Streamview will focus on manufacturing smart TVs under the French Thomson brand in the future.
In addition to smart TVs, Nokia has licensed other companies to produce “Nokia” brand products, including earphone audio products by RichGo and notebook computers by OFF Global. However, to date, both companies have not announced the termination of the licensing of the “Nokia” brand.
It is noteworthy that IT Home found that the information about “Nokia” brand headphones on the RichGo website was still from 2021, and OFF Global has not released new notebook computers since 2022. As Nokia-licensed products gradually decrease, the future market may find it difficult to see new Nokia-branded consumer products.
This trend reflects a change in Nokia’s brand licensing strategy and may be part of the company’s strategic adjustment. With intensifying market competition and changing consumer demands, Nokia may need to reposition its brand value to adapt to the new market environment.
Despite this, the辉煌 history of Nokia in the mobile phone industry is still remembered. Its brand influence still exists to some extent, but how to effectively utilize this influence and convert it into new business opportunities will be a question for Nokia and its licensees to consider.
In summary, as Nokia-branded licensed products gradually fade away, the once mobile phone giant is facing the challenges of brand重塑 and market positioning. For consumers, this may mean more brand choices on the market, and for Nokia, it is an important moment to redefine brand value and market positioning.
【来源】https://www.ithome.com/0/786/010.htm
Views: 1