【中新网吉隆坡8月3日电】（记者陈悦）2024年马来西亚国际旅游展于8月2日在吉隆坡谷中城会展中心盛大开幕，为期3天。本次展会由中国文化中心牵头组织，湖北、广西、江西、江苏、浙江、重庆等6省市联合打造“你好！中国”展区，旨在向马来西亚推介中国丰富多彩的旅游资源。
马来西亚国家旅游促进局局长马诺哈南、马来西亚华人旅游业公会会长刘伟康以及众多旅游机构代表、参展商、媒体等约200人出席了开幕式。开幕式上，来自湖北的武当功夫艺术团进行了精彩表演，为展会增添了一抹中国传统文化色彩。
“你好！中国”展区不仅展示了中国各地的旅游资源和特色，还提供了旅游资讯，举办文化旅游影片展映、中国文旅知识有奖问答等活动，吸引了众多马来西亚民众的关注。其中，山西省文化和旅游厅特别呈现的蒲剧戏歌《表里山河》获得了观众的热烈反响。
吉隆坡中国文化中心主任张杰鑫表示，中马两国一直互为重要的旅游客源地。今年适逢中马建交50周年和中马友好年，随着去年底双方实施互免签证政策，两国间的旅游往来大幅增加。张杰鑫强调，到中国旅游，马来西亚民众将发现一个更加立体全面的、现代的、真实的中国。
此外，2日下午，“你好！重庆”旅游推介会在展区内成功举办，为“你好！中国”展区活动带来了开门红。据悉，本届马来西亚国际旅游展共设约300个展位，吸引了60余家本地旅行社及官方旅游机构参展，预计将吸引9万人次观展。
“你好！中国”展区的设立，不仅促进了中马两国的文化交流和旅游合作，也为马来西亚民众提供了一个深入了解中国旅游资源的机会，进一步加深了两国人民之间的友谊和了解。
英语如下：
News Title: “Hello China” Makes Debut at Malaysia Expo to Promote Chinese Tourism Resources
Keywords: Tourism Exhibition, China Promotion, Malaysia
News Content: [Beijing, August 3rd, Xinhua News Agency] – The 2024 Malaysia International Travel Expo kicked off on August 2nd at the Kuala Lumpur Trade Exhibition Center, Grand Millennium, in a grand ceremony lasting for three days. Organized by the Chinese Cultural Center, six provinces and regions – Hubei, Guangxi, Jiangxi, Jiangsu, Zhejiang, and Chongqing – jointly created the “Hello China” pavilion to showcase China’s diverse tourism resources to Malaysia.
The Malaysian National Tourism Development Corporation’s Director-General, Mohd Noor Hisham, and the President of the Malaysian Chinese Tourist Association, Liu Weikang, along with representatives from various tourism organizations, exhibitors, and media, attended the opening ceremony, which was attended by about 200 people. At the ceremony, the Wudang Kungfu Art Troupe from Hubei delivered a spectacular performance, adding a touch of Chinese cultural color to the expo.
The “Hello China” pavilion not only showcased tourism resources and characteristics from various parts of China but also provided travel information, held cultural and tourism film screenings, and a rewarding quiz on China’s cultural and tourism knowledge, attracting the attention of many Malaysians. Among the highlights, the Shanxi Provincial Department of Culture and Tourism presented the Pao Opera song “Jing Hai Shi Shan” which received a warm response from the audience.
Zhang Jiexin, the Director of the Kuala Lumpur Chinese Cultural Center, said that China and Malaysia have always been important tourist sources for each other. This year marks the 50th anniversary of diplomatic relations between China and Malaysia and the Year of China-Malaysia Friendship. With the implementation of visa-free policies between the two countries last year, there has been a significant increase in travel between the two countries. Zhang Jiexin emphasized that Malaysian tourists will discover a more three-dimensional and comprehensive, modern, and real China when visiting.
In addition, on the afternoon of the 2nd, the “Hello Chongqing” tourism promotion event was successfully held within the pavilion, bringing a successful start to the activities of the “Hello China” pavilion. It is reported that the Malaysia International Travel Expo this year features about 300 booths, attracting over 60 local travel agencies and official tourism institutions to participate, and is expected to attract 90,000 visitors.
The establishment of the “Hello China” pavilion not only promotes cultural exchanges and tourism cooperation between China and Malaysia but also provides Malaysians with an opportunity to gain a deeper understanding of China’s tourism resources, further deepening friendship and mutual understanding between the two peoples.
【来源】http://www.chinanews.com/gj/2024/08-03/10262853.shtml
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