随着金融科技的飞速发展，银行数字化转型已成为行业焦点。在这样的背景下，数字化营销成为银行提升效率和质量的关键。在日前举行的InfoQ《超级连麦. 数智大脑》xFCon直播中，宇谷金融科技研究院院长吴易璋、中电信翼金智慧营销研究院院长王洪志、富滇银行数字金融中心副主任李涛三位专家就数字化营销的话题进行了深入探讨。
王洪志指出，数字化营销是数字化转型的重要组成部分，它基于数据这一生产要素，重塑企业的生产流程。他认为，数字化营销的核心在于利用科技和数据能力的人才，推动营销过程的变革。在数字化营销的过程中，手机等智能设备不仅是通讯工具，更是智力和能力的延伸。通过线上线下结合的模式，银行可以提高营销效率，无论用户身在何处，都能进行有效的营销。
李涛则从实践角度出发，认为数字化营销的首要任务是触达用户，并通过数据驱动实现有效的信息传递和用户互动。他提到，银行在数字化营销中面临的最大挑战是如何将公域流量转化为私域用户，以及如何利用直播和短视频等新兴渠道吸引用户。
在8月16-17日举办的FCon全球金融科技大会上，三位专家将在“金融数字化营销实践”专题论坛中与参会者深入交流和分享数字化营销的最佳实践。大会还将聚焦AIGC在风控、营销运营、研发等场景的应用，邀请来自银行、证券、保险的专家分享经验。通过这些分享，与会者将能够更好地理解数字化营销的重要性，以及如何利用最新的技术手段提升银行的营销效果。
英语如下：
News Title: “Banking Digital Marketing: Beware of Four Pitfalls, Embrace Data-Driven Omni-Channel Marketing”
Keywords: Digitalization, Marketing Collaboration, Bank Transformation
News Content:
With the rapid development of fintech, the digital transformation of banks has become a focal point in the industry. Against this backdrop, digital marketing has become a key factor in enhancing efficiency and quality for banks. At the recently held InfoQ “Super Connect. Digital Brain” xFCon live stream, experts from the Yugu Fintech Research Institute, Dr. Wu Yizhang, the President of the China Telecom Yigu Wisdom Marketing Research Institute, Wang Hongzhi, and the Deputy Director of the Digital Finance Center of Fu Di Bank, Li Tao, delved into the topic of digital marketing.
Dr. Wang Hongzhi pointed out that digital marketing is an integral part of digital transformation, relying on data as a production factor to reshape the production process of enterprises. He believed that the core of digital marketing lies in leveraging talents with technological and data capabilities to drive changes in the marketing process. In the process of digital marketing, smart devices such as smartphones are not just communication tools but extensions of intelligence and capability. By combining online and offline modes, banks can improve marketing efficiency and effectively engage users wherever they are.
Li Tao, addressing the topic from a practical perspective, considered the primary task of digital marketing to be reaching users and achieving effective information dissemination and user interaction through data-driven approaches. He mentioned that the biggest challenge banks face in digital marketing is how to convert public domain traffic into private domain users and how to attract users through emerging channels such as live streams and short videos.
During the FCon Global Fintech Conference on August 16-17, the three experts will engage in in-depth exchanges and share best practices in digital marketing at the “Digital Marketing in Financial Practice” special forum. The conference will also focus on the application of AIGC in scenarios such as risk control, marketing operations, and research and development, inviting experts from banks, securities, and insurance companies to share their experiences. Through these sharing sessions, participants will be better able to understand the importance of digital marketing and how to leverage the latest technologies to enhance the marketing effectiveness of banks.
【来源】https://mp.weixin.qq.com/s/mNmPxNf6KSqJdCeT2nolww
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